Brand page · Clothing Accessories · United Kingdom
Sealskinz: 248k visits a month, 48 active Meta ads, Gravity score 627.
Sealskinz — Sealskinz is a British brand that manufactures waterproof accessories including socks, gloves, and hats designed for outdoor activities. In September 2026 sealskinz.com drew an estimated 248k visits, up 31% on the month before. It ranks #31 of 6,238 Clothing Accessories brands in United Kingdom and holds a 4.8 Trustpilot rating over 613 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 94 peers: Clothing Accessories brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sealskinz is a British brand that manufactures waterproof accessories including socks, gloves, and hats designed for outdoor activities.
01 · Traffic
How much traffic Sealskinz gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sealskinz drew an estimated 248k visits in September 2026, up 31% on the month before and up 29% over three months.
- Worldwide#43,688of 4.5m sites · Top 1%
- In United Kingdom#2,207of 192k sites · Top 5%
- Clothing Accessories, worldwide#345of 85,207 brands · Top 1%
- Clothing Accessories, United Kingdom#31of 6,238 brands · Top 1%
248k
estimated visits in September
1 mo ▲ +31.2%4 mo ▲ +28.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sealskinz.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sealskinz holds 4.8 out of 5 on Trustpilot over 613 reviews, 222 of them in the last twelve months: 85% of customers give five stars and 8% one star. That volume places Sealskinz in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%. On Google, Sealskinz scores 4.3 over 70 reviews.
Outdoor Clothing and Equipment Shop Fashion Accessories Store Outdoor Sports Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sealskinz sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sealskinz sells on Shopify, 96% of its catalogue in stock. The best seller is Bacton, at £40.00, followed by Bircham and Raynham.
#1BactonSealskinz£40.00In stock
#2BirchamSealskinz£37.00In stock
#3RaynhamSealskinz£42.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sealskinz in its comparison group.
- Average rating
- 4.45 / 5
- Rated products
- 81% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$72.80
- Currency
- GBP
04 · Ads
What Sealskinz is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sealskinz runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2022 (image, text, video).
Pulham £23Sealskinz7 Oct 2026image
Shop the Waterproof SockSealskinz7 Oct 2026video
Bircham £37Sealskinz7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SEALSKINZ LIMITEDverified
Text ad20 Oct 2026SEALSKINZ LIMITEDverified
Text ad20 Oct 2026SEALSKINZ LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sealskinz.
The creators who tag @sealskinz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sealskinz on Instagram, led by Purdsoutdoors (30.9k followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPurdsoutdoors@purdsoutdoors · 🇬🇧 GB | Travel tourism exploration Creator | 30.9k | 3.4% | 2 | Tagged @sealskinz |
06 · Competitors according to Gravity
Who Sealskinz competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sealskinz among Clothing Accessories brands in United Kingdom. The closest is hellyhansen.com, then Endura, 66north.com, Tilley, ThruDark, Finisterre.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| hellyhansen.comhellyhansen.com | |||||||
| Enduraendurasport.com | |||||||
| 66north.com66north.com | |||||||
| Tilleytilley.com | |||||||
| ThruDarkthrudark.com | |||||||
| Finisterrefinisterre.com |
07 · Company
The company behind Sealskinz.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sealskinz is a company based in King's Lynn, United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in May 1998. It employs about 49 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · King's Lynn
- Founded
- 1999, per LinkedIn
- Domain registered
- 29 May 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 49 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sealskinz.com · Shopify · GBP
- Catalogue
- 559 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sealskinz
What people ask Google about Sealskinz.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sealskinz legit?
According to Gravity by Benchr, Sealskinz is a brand based in King's Lynn, United Kingdom: its website has existed since May 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 49 people on LinkedIn, it has 45,066 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Sealskinz reviews: is it worth it?
Customers rate Sealskinz 4.8 out of 5 on Trustpilot over 613 reviews, 222 of them in the last twelve months: 85% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Sealskinz scores 4.3 over 70 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sealskinz sell?
Sealskinz is a British brand that manufactures waterproof accessories including socks, gloves, and hats designed for outdoor activities. Gravity by Benchr classifies it under Clothing Accessories, with Gloves & Mittens making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Sealskinz expensive?
Sealskinz's best seller, Bacton, sells £40.00 on sealskinz.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check sealskinz.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Sealskinz promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sealskinz advertises on Facebook and Instagram and on Google, where its offers often run. Check sealskinz.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Sealskinz?
Sealskinz sells on its own website, sealskinz.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Sealskinz?
Gravity by Benchr records a company based in King's Lynn, United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in 1998, with 49 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sealskinz growing?
Yes. Gravity by Benchr estimates about 248,500 visits to sealskinz.com in September 2026, up 31% in a month and up 29% over three months. Sealskinz ranks #31 of 6,238 Clothing Accessories brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sealskinz use?
Gravity by Benchr identifies sealskinz.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Sealskinz's ad budget?
Gravity by Benchr does not publish a spend figure for Sealskinz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United Kingdom?
Among Clothing Accessories brands in United Kingdom in the Gravity by Benchr index, Sealskinz ranks #31 of 6,238 by estimated traffic. Its closest competitors on the same market are hellyhansen.com, Endura, 66north.com, Tilley and ThruDark. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sealskinz.