Brand page · Personal Care

sephora.dk Top 5% worldwide Top 5% in Personal Care
sephora.dk·Since 2002

sephora.dk: 130k visits a month, 45 active Meta ads.

sephora.dk — French multinational chain of cosmetics stores. In September 2026 sephora.dk drew an estimated 130k visits, up 6% on the month before. It ranks #7 of 621 Personal Care brands and holds a 2.1 Trustpilot rating over 833 reviews.

sephora.dk@sephora_scandinavia 112kYouTube 695FacebookTrustpilot 2.1Meta Ad Library 45

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
130k
+6% vs. August 2026
Instagram followers
112k
1,279 posts · @sephora_scandinavia
Trustpilot
2.1
833 reviews · 60 in 12 months
Meta ads
45
active · on Google since 2021
Products
—
Data not available
Rank in Denmark
#7
of 621 in Personal Care
LinkedIn
—
Data not available
Earned media value
€91.8k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

French multinational chain of cosmetics stores

01 · Traffic

How much traffic sephora.dk gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

sephora.dk drew an estimated 130k visits in September 2026, up 6% on the month before and up 17% over three months.

  • Worldwide#79,348of 4.5m sites · Top 5%
  • In Denmark#361of 21.4k sites · Top 5%
  • Personal Care, worldwide#3,617of 215,119 brands · Top 5%
  • Personal Care, Denmark#7of 621 brands · Top 5%
Monthly visitssource Sept 2026

130k

estimated visits in September

1 mo ▲ +6.4%4 mo ▲ +17.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about sephora.dk.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

sephora.dk holds 2.1 out of 5 on Trustpilot over 833 reviews, 60 of them in the last twelve months: 44% of customers give five stars and 38% one star. That volume places sephora.dk in the top 10% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
2.1TrustScore · 833 reviews · 60 in 12 months
Top 10% review volume
5 ★44%
4 ★7%
3 ★3%
2 ★8%
1 ★38%

Cosmetics Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What sephora.dk sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read sephora.dk's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care95%
Health & Beauty1%
Clothing0%

The dominant category places sephora.dk in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about sephora.dk.

The creators who tag @sephora_scandinavia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @sephora_scandinavia on Instagram, led by 𝐕𝐢𝐞 𝐄𝐧 𝐑𝐨𝐬𝐞 (18.2k followers, 1.4% engagement).

Influencersaccounts tagging @sephora_scandinavia · Instagram
AccountProfileFollowersEngagementTagsRelationship
�𝐕𝐢𝐞 𝐄𝐧 𝐑𝐨𝐬𝐞@vieenrosebeauty · 🇺🇸 USBeauty cosmetics skincare Creator18.2k1.4%13Tagged @sephora_scandinavia
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who sephora.dk competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for sephora.dk among Personal Care brands. The closest is MAKEUP, then spacenk.com, cultbeauty.com, The Beauty Store, di.be, lookfantastic.it.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
MAKEUPmakeupstore.de
spacenk.comspacenk.com
cultbeauty.comcultbeauty.com
The Beauty Storethebeautystore.com
di.bedi.be
lookfantastic.itlookfantastic.it
Competitors Gravity finds for sephora.dk. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare sephora.dk with MAKEUP

07 · Company

The company behind sephora.dk.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

sephora.dk is an e-commerce brand, on a domain registered in September 2002.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
24 Sept 2002
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
sephora.dk
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about sephora.dk

What people ask Google about sephora.dk.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is sephora.dk legit?

According to Gravity by Benchr, sephora.dk is a brand: its website has existed since September 2002, its Trustpilot profile is claimed by the brand, it has 111,903 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

sephora.dk reviews

Customers rate sephora.dk 2.1 out of 5 on Trustpilot over 833 reviews, 60 of them in the last twelve months: 44% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is sephora.dk?

French multinational chain of cosmetics stores Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Does sephora.dk have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: sephora.dk advertises on Facebook and Instagram and on Google, where its offers often run. Check sephora.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns sephora.dk?

Gravity by Benchr records a company, whose domain was registered in 2002. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is sephora.dk growing?

Yes. Gravity by Benchr estimates about 129,700 visits to sephora.dk in September 2026, up 6% in a month and up 17% over three months. sephora.dk ranks #7 of 621 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does sephora.dk spend on Meta ads?

Gravity by Benchr does not publish a spend figure for sephora.dk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, sephora.dk ranks #7 of 621 by estimated traffic. Its closest competitors on the same market are MAKEUP, spacenk.com, cultbeauty.com, The Beauty Store and di.be. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with sephora.dk.