Brand page · Personal Care · Sweden
Sephora: 291k visits a month, 45 active Meta ads.
Sephora — French multinational chain of cosmetics stores. In September 2026 sephora.se drew an estimated 291k visits, up 3% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
French multinational chain of cosmetics stores
01 · Traffic
How much traffic Sephora gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sephora drew an estimated 291k visits in September 2026, up 3% on the month before and up 3% over three months.
- Worldwide#39,400of 4.5m sites · Top 1%
- In Sweden—Data not available
- Personal Care, worldwide#1,629of 215,119 brands · Top 1%
- Personal Care, Sweden—Data not available
291k
estimated visits in September
1 mo ▲ +3.2%4 mo ▲ +2.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sephora.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sephora holds 2.4 out of 5 on Trustpilot over 1,311 reviews, 33 of them in the last twelve months: 60% of customers give five stars and 20% one star. That volume places Sephora in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sephora sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sephora's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sephora in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sephora is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sephora runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2022 (image, text, video).
HALLOWEENSEPHORA14 Oct 2026video
HALLOWEENSEPHORA14 Oct 2026video
HALLOWEENSEPHORA14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sephora Sweden ABverified
Text ad20 Oct 2026Sephora Sweden ABverified
Text ad20 Oct 2026Sephora Sweden ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sephora.
The creators who tag @sephora_scandinavia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sephora_scandinavia on Instagram, led by 𝐕𝐢𝐞 𝐄𝐧 𝐑𝐨𝐬𝐞 (18.2k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐕𝐢𝐞 𝐄𝐧 𝐑𝐨𝐬𝐞@vieenrosebeauty · 🇺🇸 US | Beauty cosmetics skincare Creator | 18.2k | 1.4% | 13 | Tagged @sephora_scandinavia |
06 · Competitors according to Gravity
Who Sephora competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sephora among Personal Care brands in Sweden. The closest is MAKEUP, then lookfantastic.it, The Beauty Store, cultbeauty.com, notino.ie, di.be.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MAKEUPmakeupstore.de | |||||||
| lookfantastic.itlookfantastic.it | |||||||
| The Beauty Storethebeautystore.com | |||||||
| cultbeauty.comcultbeauty.com | |||||||
| notino.ienotino.ie | |||||||
| di.bedi.be |
07 · Company
The company behind Sephora.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sephora is a company based in Sweden.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sephora.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sephora
What people ask Google about Sephora.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sephora a legit company?
According to Gravity by Benchr, Sephora is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it has 111,903 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sephora reviews: is it worth it?
Customers rate Sephora 2.4 out of 5 on Trustpilot over 1,311 reviews, 33 of them in the last twelve months: 60% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sephora sell?
French multinational chain of cosmetics stores Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Sephora have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sephora advertises on Facebook and Instagram and on Google, where its offers often run. Check sephora.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Sephora doing well?
Yes. Gravity by Benchr estimates about 291,400 visits to sephora.se in September 2026, up 3% in a month and up 3% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Sephora spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sephora on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sephora.