Brand page · Personal Care · Netherlands
Skins: 648k visits a month, 108 active Meta ads, Gravity score 720.
Skins — Skins is a retailer offering exceptional beauty products and refined perfumes, with a curated collection of perfume, home, and skincare products. In September 2026 skins.nl drew an estimated 648k visits, up 12% on the month before. It ranks #5 of 2,136 Personal Care brands in Netherlands and holds a 3.4 Trustpilot rating over 451 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 50 peers: Personal Care brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Skins is a retailer offering exceptional beauty products and refined perfumes, with a curated collection of perfume, home, and skincare products.
01 · Traffic
How much traffic Skins gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Skins drew an estimated 648k visits in September 2026, up 12% on the month before and up 15% over three months.
- Worldwide#20,245of 4.5m sites · Top 1%
- In Netherlands#236of 78.6k sites · Top 1%
- Personal Care, worldwide#736of 215,119 brands · Top 1%
- Personal Care, Netherlands#5of 2,136 brands · Top 1%
648k
estimated visits in September
1 mo ▲ +12.2%4 mo ▲ +14.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Skins.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Skins holds 3.4 out of 5 on Trustpilot over 451 reviews, 135 of them in the last twelve months: 64% of customers give five stars and 27% one star. That volume places Skins in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Skins sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Skins's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Skins in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Skins is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Skins runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
27 87 Perfumes - Elixir de bombe Eau de ParfumSkins Cosmetics7 Oct 2026image
Aesop - Rose Hair & Scalp Moisturising MasqueSkins Cosmetics7 Oct 2026image
A new SKINS boutique is coming to Wiesbaden.Skins Cosmetics6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Skins Cosmetics B.V.verified
Text ad21 Oct 2026Skins Cosmetics B.V.verified
Text ad21 Oct 2026Skins Cosmetics B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Skins.
The creators who tag @skinsofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @skinsofficial on Instagram, led by EVA VAN KEIJSTEREN (13.2k followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEVA VAN KEIJSTEREN@evavankeijsteren · 🇳🇱 NL | Beauty cosmetics skincare Creator | 13.2k | 2.9% | 4 | Tagged @skinsofficial |
06 · Competitors according to Gravity
Who Skins competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Skins among Personal Care brands in Netherlands. The closest is sephora.se, then MAKEUP, skincolor.net, The Beauty Store, LOOKFANTASTIC, cultbeauty.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sephora.sesephora.se | |||||||
| MAKEUPmakeupstore.de | |||||||
| skincolor.netskincolor.net | |||||||
| The Beauty Storethebeautystore.com | |||||||
| LOOKFANTASTIClookfantastic.de | |||||||
| cultbeauty.comcultbeauty.com |
07 · Company
The company behind Skins.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Skins is a company based in Netherlands, founded in 2000 according to LinkedIn, on a domain registered in January 2000. It employs about 331 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2000, per LinkedIn
- Domain registered
- 18 Jan 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 331 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- skins.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Skins
What people ask Google about Skins.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Skins legit?
According to Gravity by Benchr, Skins is a brand based in Netherlands: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it employs 331 people on LinkedIn, it has 89,943 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Skins?
Customers rate Skins 3.4 out of 5 on Trustpilot over 451 reviews, 135 of them in the last twelve months: 64% give five stars, 27% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Skins?
Skins is a retailer offering exceptional beauty products and refined perfumes, with a curated collection of perfume, home, and skincare products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Skins promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Skins advertises on Facebook and Instagram and on Google, where its offers often run. Check skins.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Skins?
Gravity by Benchr records a company based in Netherlands, founded in 2000 according to LinkedIn, on a domain registered in 2000, with 331 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Skins doing well?
Yes. Gravity by Benchr estimates about 647,900 visits to skins.nl in September 2026, up 12% in a month and up 15% over three months. Skins ranks #5 of 2,136 Personal Care brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Skins spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Skins on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Netherlands?
Among Personal Care brands in Netherlands in the Gravity by Benchr index, Skins ranks #5 of 2,136 by estimated traffic. Its closest competitors on the same market are sephora.se, MAKEUP, skincolor.net, The Beauty Store and LOOKFANTASTIC. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Skins.