Brand page · Personal Care · United States
SmileSet: 271k visits a month, 276 active Meta ads, Gravity score 583.
SmileSet — You have your smile goals, we have your smile set. Discover professional-grade, affordable, and convenient aligners—powered by SmileDirectClub technology. In September 2026 smileset.com drew an estimated 271k visits, down 34% on the month before. It ranks #302 of 33,626 Personal Care brands in United States and holds a 4.1 Trustpilot rating over 49,814 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
You have your smile goals, we have your smile set. Discover professional-grade, affordable, and convenient aligners—powered by SmileDirectClub technology.
01 · Traffic
How much traffic SmileSet gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SmileSet drew an estimated 271k visits in September 2026, down 34% on the month before and up 17% over three months.
- Worldwide#40,657of 4.5m sites · Top 1%
- In United States#13,248of 1.2m sites · Top 5%
- Personal Care, worldwide#1,761of 215,119 brands · Top 1%
- Personal Care, United States#302of 33,626 brands · Top 1%
271k
estimated visits in September
1 mo ▼ −33.8%4 mo ▲ +16.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SmileSet.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SmileSet holds 4.1 out of 5 on Trustpilot over 49,814 reviews, 321 of them in the last twelve months: 87% of customers give five stars and 7% one star. That volume places SmileSet in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Dental Laboratory
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SmileSet sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SmileSet sells on Shopify, 100% of its catalogue in stock. The best seller is Clear Retainers - return patient, at US$149.00–US$199.00, followed by Aligner Treatment and Impression Kit First - Aligner Treatment.
#1Clear Retainers - return patientSmileSetUS$149.00–US$199.00In stock
#2Aligner TreatmentSmileSetUS$1,395.00In stock
#3Impression Kit First - Aligner TreatmentSmileSetUS$49.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SmileSet in its comparison group.
- Average rating
- 4.20 / 5
- Rated products
- 96% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$82.34
- Currency
- USD
04 · Ads
What SmileSet is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SmileSet runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
Transformation from the comfort of your home.SmileSet8 Oct 2026video
Guided by Experts. Designed for You.SmileSet8 Oct 2026image
Transformation from the comfort of your home.SmileSet8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Orthotech LLCverified
Text ad21 Oct 2026Orthotech LLCverified
Text ad21 Oct 2026Orthotech LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SmileSet.
The creators who tag @smileset on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smileset on Instagram, led by FSA Store (21.4k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFSA Store@fsastore · 🇺🇸 US | Health medicine Creator | 21.4k | 0.1% | 1 | Tagged @smileset |
06 · Competitors according to Gravity
Who SmileSet competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SmileSet among Personal Care brands in United States. The closest is Smile Therapy, then smileactives, Zima Dental®, Hismile, MySweetSmile®, DrDent.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Smile Therapysmile-therapy.co.uk | |||||||
| smileactivessmileactives.com | |||||||
| Zima Dental®zimadental.com | |||||||
| Hismileuk.hismileteeth.com | |||||||
| MySweetSmile®mysweetsmile.com | |||||||
| DrDentdrdent.co |
07 · Company
The company behind SmileSet.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SmileSet is a company based in West Palm Beach, United States, founded in 2024 according to LinkedIn, on a domain registered in February 2020. It employs about 41 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · West Palm Beach
- Founded
- 2024, per LinkedIn
- Domain registered
- 16 Feb 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 41 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smileset.com · Shopify · USD
- Catalogue
- 20 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SmileSet
What people ask Google about SmileSet.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SmileSet a legit company?
According to Gravity by Benchr, SmileSet is a brand based in West Palm Beach, United States: its website has existed since February 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 41 people on LinkedIn, it has 449,277 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SmileSet?
Customers rate SmileSet 4.1 out of 5 on Trustpilot over 49,814 reviews, 321 of them in the last twelve months: 87% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SmileSet known for?
You have your smile goals, we have your smile set. Discover professional-grade, affordable, and convenient aligners—powered by SmileDirectClub technology. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SmileSet prices: how much is it?
SmileSet's best seller, Clear Retainers - return patient, sells from US$149.00 to US$199.00 on smileset.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check smileset.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SmileSet promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SmileSet advertises on Facebook and Instagram and on Google, where its offers often run. Check smileset.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SmileSet?
SmileSet sells on its own website, smileset.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SmileSet?
Gravity by Benchr records a company based in West Palm Beach, United States, founded in 2024 according to LinkedIn, on a domain registered in 2020, with 41 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SmileSet doing well?
Yes. Gravity by Benchr estimates about 271,500 visits to smileset.com in September 2026, down 34% in a month and up 17% over three months. SmileSet ranks #302 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SmileSet use?
Gravity by Benchr identifies smileset.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SmileSet spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SmileSet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, SmileSet ranks #302 of 33,626 by estimated traffic. Its closest competitors on the same market are Smile Therapy, smileactives, Zima Dental®, Hismile and MySweetSmile®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SmileSet.