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  5. Smith & Clark

Brand page · Kitchen & Dining · United States

Smith & Clark Top 1% worldwide Top 5% in the United States Top 1% in Kitchen & Dining Top 1% in Kitchen & Dining in the United States
smithclarkcastiron.com·🇺🇸 Carson, United States· Shopify·Since 2024

Smith & Clark traffic, ads & competitors 273k visits a month, 2 active Meta ads, Gravity score 673.

Smith & Clark — Smith & Clark is a brand that sells cast iron cookware including cauldrons, Dutch ovens, skillets, and grill pans, with seasonal designs for Halloween and autumn. In September 2026 smithclarkcastiron.com drew an estimated 273k visits, up 89% on the month before. It ranks #104 of 25,135 Kitchen & Dining brands in the United States.

smithclarkcastiron.com@smithclarkironworks 50.2kTrustpilot 3.4Meta Ad Library 2

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
273k
+89% vs. August 2026
Instagram followers
50.2k
437 posts · @smithclarkironworks
Trustpilot
3.4
2 reviews · 2 in 12 months
Meta ads
2
active · on Google since 2026
Products
87%
in stock · 31 collections
Rank in the United States
#104
of 25,135 in Kitchen & Dining
LinkedIn
—
Data not available
Earned media value
€5.6k
per month, Instagram

Gravity score

673/ 1000 · 9 of 10 indicators rated
Brand Power699
Momentum792
Performance529

Percentiles within 321 peers: Kitchen & Dining brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Smith & Clark is a brand that sells cast iron cookware including cauldrons, Dutch ovens, skillets, and grill pans, with seasonal designs for Halloween and autumn.

01 · Traffic

Smith & Clark website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Smith & Clark drew an estimated 273k visits in September 2026, up 89% on the month before and up 368% over three months.

  • Worldwide#40,411of 4.5m sites · Top 1%
  • In United States#13,143of 1.2m sites · Top 5%
  • Kitchen & Dining, worldwide#816of 145,612 brands · Top 1%
  • Kitchen & Dining, United States#104of 25,135 brands · Top 1%
Monthly visitssource Sept 2026

273k

estimated visits in September

1 mo ▲ +89.0%4 mo ▲ +368.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Smith & Clark reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Smith & Clark holds 3.4 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.

Trustpilotread 21 Oct 2026
3.4TrustScore · 2 reviews · 2 in 12 months
5 ★50%
4 ★0%
3 ★0%
2 ★0%
1 ★50%

Hardware Store Do-it-Yourself Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Smith & Clark best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Smith & Clark sells on Shopify, 87% of its catalogue in stock. The best seller is Cast Iron Cauldron Pot with Handle, at US$55.00, followed by Cast Iron Cauldron Pot with Handle and Cast Iron Cauldron Pot with Green 'Bubbling' Lid.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cookware & Bakeware93%
Tableware4%
Kitchen Appliances2%
Kitchen Tools & Utensils2%

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining100%

The dominant category places Smith & Clark in its comparison group.

Prices and ratingsstore data
Average rating
4.72 / 5
Rated products
64% of the catalogue
In stock
87%
Upper price quartile
US$49.99
Currency
USD

05 · Influencers

Smith & Clark influencers

The creators who tag @smithclarkironworks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @smithclarkironworks on Instagram, led by ✨🖤Moody Mel🖤✨ (90.5k followers, 2.6% engagement).

Influencersaccounts tagging @smithclarkironworks · Instagram
AccountProfileFollowersEngagementTagsRelationship
✨✨🖤Moody Mel🖤✨@theferalxhousewife · 🇺🇸 USFood cooking nutrition Creator90.5k2.6%5Tagged @smithclarkironworks
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Smith & Clark competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Smith & Clark among Kitchen & Dining brands in the United States. The closest is Lodge Cast Iron, then Smithey Ironware, Le Creuset, STUR, Vermicular(バーミキュラ), agaliving.com.

CompetitorsKitchen & Dining · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Lodge Cast Ironlodgecastiron.com
Smithey Ironwaresmithey.com
Le Creusetlecreuset.de
STURsturcookware.de
Vermicular(バーミキュラ)vermicular.jp
agaliving.comagaliving.com
Competitors Gravity finds for Smith & Clark. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Smith & Clark with Lodge Cast Iron

07 · Company

Who is behind Smith & Clark?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Smith & Clark is a company based in Carson, United States, on a domain registered in August 2024.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Carson
Domain registered
14 Aug 2024
DistributionGravity index, Nov 2026
Own store
smithclarkcastiron.com · Shopify · USD
Catalogue
31 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Smith & Clark

What people ask Google about Smith & Clark.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Smith & Clark legit or a scam?

According to Gravity by Benchr, Smith & Clark is a brand based in Carson, United States: its website has existed since August 2024, it sells on a Shopify store, it has 50,181 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Smith & Clark?

Smith & Clark is a brand that sells cast iron cookware including cauldrons, Dutch ovens, skillets, and grill pans, with seasonal designs for Halloween and autumn. Gravity by Benchr classifies it under Kitchen & Dining, with Cookware & Bakeware making up 93% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Smith & Clark expensive?

Smith & Clark's best seller, Cast Iron Cauldron Pot with Handle, sells US$55.00 on smithclarkcastiron.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check smithclarkcastiron.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Smith & Clark have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Smith & Clark advertises on Facebook and Instagram and on Google, where its offers often run. Check smithclarkcastiron.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Smith & Clark?

Smith & Clark sells on its own website, smithclarkcastiron.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Smith & Clark?

Gravity by Benchr records a company based in Carson, United States, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Smith & Clark growing?

Yes. Gravity by Benchr estimates about 273,400 visits to smithclarkcastiron.com in September 2026, up 89% in a month and up 368% over three months. Smith & Clark ranks #104 of 25,135 Kitchen & Dining brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Smith & Clark use?

Gravity by Benchr identifies smithclarkcastiron.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Smith & Clark spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Smith & Clark on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands in the United States?

Among Kitchen & Dining brands in the United States in the Gravity by Benchr index, Smith & Clark ranks #104 of 25,135 by estimated traffic. Its closest competitors on the same market are Lodge Cast Iron, Smithey Ironware, Le Creuset, STUR and Vermicular(バーミキュラ). Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smith & Clark.