Brand page · Household Supplies · Sweden
Sunda: 133k visits a month, 423 active Meta ads.
Sunda — Sunda is a Swedish e-commerce company that develops and sells laundry and cleaning products for the home. Their products are designed for specific tasks to make cleaning more enjoyable and effective. In September 2026 sunda.se drew an estimated 133k visits, down 12% on the month before. It ranks #2 of 151 Household Supplies brands in Sweden and holds a 4.4 Trustpilot rating over 1,062 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Sunda is a Swedish e-commerce company that develops and sells laundry and cleaning products for the home. Their products are designed for specific tasks to make cleaning more enjoyable and effective.
01 · Traffic
How much traffic Sunda gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sunda drew an estimated 133k visits in September 2026, down 12% on the month before and up 57% over three months.
- Worldwide#73,762of 4.5m sites · Top 5%
- In Sweden#571of 27.3k sites · Top 5%
- Household Supplies, worldwide#197of 30,320 brands · Top 1%
- Household Supplies, Sweden#2of 151 brands · Top 5%
133k
estimated visits in September
1 mo ▼ −12.0%4 mo ▲ +57.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sunda.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sunda holds 4.4 out of 5 on Trustpilot over 1,062 reviews, 757 of them in the last twelve months: 73% of customers give five stars and 8% one star. That volume places Sunda in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Cleaning Products Supplier e-Commerce Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sunda sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sunda sells on Shopify, 90% of its catalogue in stock. The best seller is Ättiksköljmedel 66 tvättar, at SEK 149.00, followed by Flytande Tvättmedel 50 tvättar and Luktbort 500 ml.
#1Ättiksköljmedel 66 tvättarSundaSEK 149.00In stock
#2Flytande Tvättmedel 50 tvättarSundaSEK 149.00In stock
#3Luktbort 500 mlSundaSEK 199.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sunda in its comparison group.
- Average rating
- 4.49 / 5
- Rated products
- 98% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$30.63
- Currency
- SEK
04 · Ads
What Sunda is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sunda runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
Vattnet pärlar sig igenSunda6 Oct 2026image
Produkten som fungerar, när andra inte gör detSunda6 Oct 2026video
Produkten som fungerar, när andra inte gör detSunda5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Sunda ABverified
Text ad20 Oct 2026Sunda ABverified
Text ad20 Oct 2026Sunda ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sunda.
The creators who tag @sunda.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sunda.se on Instagram, led by Lotta Kindlund | rensning | städning | minimalism (36.3k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLotta Kindlund | rensning | städning | minimalism@levaminimalistiskt · 🇸🇪 SE | Decoration garden diy Creator | 36.3k | 0.8% | 1 | Tagged @sunda.se |
06 · Competitors according to Gravity
Who Sunda competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sunda among Household Supplies brands in Sweden. The closest is Branch Basics, then Happi Planet, Koparo, Mother’s Earth, Dirty Labs, Truly Free.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Branch Basicsbranchbasics.com | |||||||
| Happi Planethappi-planet.com | |||||||
| Koparokoparoclean.com | |||||||
| Mother’s Earthmothersearth.com | |||||||
| Dirty Labsdirtylabs.com | |||||||
| Truly Freetrulyfreehome.com |
07 · Company
The company behind Sunda.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sunda is a company based in Gävle, Sweden, founded in 2008 according to LinkedIn. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Gävle
- Founded
- 2008, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sunda.se · Shopify · SEK
- Catalogue
- 49 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sunda
What people ask Google about Sunda.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sunda a legit company?
According to Gravity by Benchr, Sunda is a brand based in Gävle, Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 26,439 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sunda reviews
Customers rate Sunda 4.4 out of 5 on Trustpilot over 1,062 reviews, 757 of them in the last twelve months: 73% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sunda known for?
Sunda is a Swedish e-commerce company that develops and sells laundry and cleaning products for the home. Their products are designed for specific tasks to make cleaning more enjoyable and effective. Gravity by Benchr classifies it under Household Supplies, with Household Cleaning Supplies making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Sunda prices: how much is it?
Sunda's best seller, Ättiksköljmedel 66 tvättar, sells SEK 149.00 on sunda.se. 90% of the catalogue is in stock. Gravity does not track prices daily: check sunda.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Sunda promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sunda advertises on Facebook and Instagram and on Google, where its offers often run. Check sunda.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sunda?
Sunda sells on its own website, sunda.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Sunda?
Gravity by Benchr records a company based in Gävle, Sweden, founded in 2008 according to LinkedIn, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sunda doing well?
Yes. Gravity by Benchr estimates about 132,900 visits to sunda.se in September 2026, down 12% in a month and up 57% over three months. Sunda ranks #2 of 151 Household Supplies brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sunda use?
Gravity by Benchr identifies sunda.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records.
What is Sunda's ad budget?
Gravity by Benchr does not publish a spend figure for Sunda on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in Sweden?
Among Household Supplies brands in Sweden in the Gravity by Benchr index, Sunda ranks #2 of 151 by estimated traffic. Its closest competitors on the same market are Branch Basics, Happi Planet, Koparo, Mother’s Earth and Dirty Labs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sunda.