Brand page · Health Care · India
swisse: 283k visits a month, 143 active Meta ads, Gravity score 433.
swisse — Swisse is an Australian health and wellness company that sells multivitamins, skincare, beauty products, and health supplements. In September 2026 swisse.co.in drew an estimated 283k visits, down 14% on the month before. It ranks #53 of 1,324 Health Care brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 133 peers: Health Care brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Swisse is an Australian health and wellness company that sells multivitamins, skincare, beauty products, and health supplements.
01 · Traffic
How much traffic swisse gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
swisse drew an estimated 283k visits in September 2026, down 14% on the month before and down 13% over three months.
- Worldwide#39,343of 4.5m sites · Top 1%
- In India#2,041of 164k sites · Top 5%
- Health Care, worldwide#771of 105,715 brands · Top 1%
- Health Care, India#53of 1,324 brands · Top 5%
283k
estimated visits in September
1 mo ▼ −13.9%4 mo ▼ −13.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about swisse.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
swisse holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Health and Beauty Shop Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What swisse sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
swisse sells on Shopify, 79% of its catalogue in stock. The best seller is Swisse Multivitamin For Men, at ₹1,143.00–₹7,196.00, followed by Swisse Fish Oil Omega 3 and Swisse 4X Fish Oil Omega 3.
#1Swisse Multivitamin For Menswisse₹1,143.00–₹7,196.00In stock
#2Swisse Fish Oil Omega 3swisse₹976.00–₹2,719.00In stock
#3Swisse 4X Fish Oil Omega 3swisse₹2,845.00–₹8,036.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places swisse in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 79% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$29.22
- Currency
- INR
04 · Ads
What swisse is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
swisse runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2022 (image, text).
Swisse IndiaSwisse India6 Oct 2026image
Swisse Multivitamin for Women (30 Tablets) & Swisse Collagen+ Hyaluronic Acid (30 Tablets) ComboSwisse India5 Oct 2026image
Fish Oil & MagnesiumSwisse India5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026VIDYANUTRA COMMODITIES PRIVATE LIMITEDverified
Text ad21 Oct 2026VIDYANUTRA COMMODITIES PRIVATE LIMITEDverified
Text ad21 Oct 2026VIDYANUTRA COMMODITIES PRIVATE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about swisse.
The creators who tag @swissein on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swissein on Instagram, led by Nandini Agarwal | Nutritionist for the 9 to 5s (95.5k followers, 12.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNandini Agarwal | Nutritionist for the 9 to 5s@nutritionbynandini · 🇮🇳 IN | Food cooking nutrition Creator | 95.5k | 12.6% | 1 | Tagged @swissein |
06 · Competitors according to Gravity
Who swisse competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for swisse among Health Care brands in India. The closest is Swisse, then Vitabiotics India, Centrum, New Chapter, Nature Made®, Swanson Vitamins.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Swisseswisse.com.au | |||||||
| Vitabiotics Indiavitabiotics.in | |||||||
| Centrumcentrumshop.in | |||||||
| New Chapternewchapter.com | |||||||
| Nature Made®naturemade.com | |||||||
| Swanson Vitaminsswansonvitamins.com |
07 · Company
The company behind swisse.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
swisse is a company based in BENGALURU, India, founded in 1974 according to LinkedIn, on a domain registered in May 2012. It employs about 351 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · BENGALURU
- Founded
- 1974, per LinkedIn
- Domain registered
- 1 May 2012
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 351 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swisse.co.in · Shopify · INR
- Catalogue
- 142 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about swisse
What people ask Google about swisse.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is swisse legit or a scam?
According to Gravity by Benchr, swisse is a brand based in BENGALURU, India: its website has existed since May 2012, it sells on a Shopify store, it employs 351 people on LinkedIn, it has 30,616 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is swisse known for?
Swisse is an Australian health and wellness company that sells multivitamins, skincare, beauty products, and health supplements. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 52% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does swisse cost?
swisse's best seller, Swisse Multivitamin For Men, sells from ₹1,143.00 to ₹7,196.00 on swisse.co.in. 79% of the catalogue is in stock. Gravity does not track prices daily: check swisse.co.in before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a swisse discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: swisse advertises on Facebook and Instagram and on Google, where its offers often run. Check swisse.co.in for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy swisse?
swisse sells on its own website, swisse.co.in, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns swisse?
Gravity by Benchr records a company based in BENGALURU, India, founded in 1974 according to LinkedIn, on a domain registered in 2012, with 351 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is swisse doing well?
Not at the moment. Gravity by Benchr estimates about 282,900 visits to swisse.co.in in September 2026, down 14% in a month and down 13% over three months. swisse ranks #53 of 1,324 Health Care brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does swisse use?
Gravity by Benchr identifies swisse.co.in as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does swisse spend on Meta ads?
Gravity by Benchr does not publish a spend figure for swisse on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in India?
Among Health Care brands in India in the Gravity by Benchr index, swisse ranks #53 of 1,324 by estimated traffic. Its closest competitors on the same market are Swisse, Vitabiotics India, Centrum, New Chapter and Nature Made®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with swisse.