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- The Fleece Company
Brand page · Clothing · United States
The Fleece Company traffic, ads & competitors 5.9m visits a month, 1,608 active Meta ads, Gravity score 619.
The Fleece Company — The Fleece Company is a brand that sells soft and luxurious blankets, pajamas, and shawls made from materials like muslin cotton and fleece. Their products are designed to be lightweight, breathable, and comfortable. In September 2026 thefleececompany.com drew an estimated 5.9m visits, up 19% on the month before. It ranks #15 of 97,158 Clothing brands in the United States and holds a 4.2 Trustpilot rating over 13,134 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in the United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Fleece Company is a brand that sells soft and luxurious blankets, pajamas, and shawls made from materials like muslin cotton and fleece. Their products are designed to be lightweight, breathable, and comfortable.
01 · Traffic
The Fleece Company website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Fleece Company drew an estimated 5.9m visits in September 2026, up 19% on the month before and up 306% over three months.
- Worldwide#3,408of 4.5m sites · Top 1%
- In United States#1,189of 1.2m sites · Top 1%
- Clothing, worldwide#219of 459,295 brands · Top 1%
- Clothing, United States#15of 97,158 brands · Top 1%
5.9m
estimated visits in September
1 mo ▲ +18.9%4 mo ▲ +306.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Fleece Company reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Fleece Company holds 4.2 out of 5 on Trustpilot over 13,134 reviews, 12,092 of them in the last twelve months: 67% of customers give five stars and 12% one star. That volume places The Fleece Company in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Fleece Company best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Fleece Company sells on Shopify, 100% of its catalogue in stock. The best seller is The Muslin Blanket - 100% Muslin Cotton (B1G1), at US$69.00–US$139.00, followed by The Original Fleece Blanket (B1G1) and The Fleece Drape Shawl (B1G1).
#1The Muslin Blanket - 100% Muslin Cotton (B1G1)The Fleece CompanyUS$69.00–US$139.00In stock
#2The Original Fleece Blanket (B1G1)The Fleece CompanyUS$69.90–US$124.90In stock
#3The Fleece Drape Shawl (B1G1)The Fleece CompanyUS$69.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Fleece Company in its comparison group.
- Average rating
- 3.97 / 5
- Rated products
- 72% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$69.95
- Currency
- USD
04 · Ads
The Fleece Company ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Fleece Company runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2025 (image, text, video).
Now on SaleThe Fleece Company15 Oct 2026video
Now on SaleThe Fleece Company14 Oct 2026image
Now on SaleThe Fleece Company14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026RR Brands LLCverified
Image ad20 Oct 2026RR Brands LLCverified
Image ad13 Oct 2026RR Brands LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Fleece Company influencers
The creators who tag @fleece on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
The Fleece Company competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Fleece Company among Clothing brands in the United States. The closest is Alpenfaser, then ownkoti.com, Big Blanket Co, TBCo, The Vermont Flannel Company, The Oodie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Alpenfaseralpenfaser.de | |||||||
| ownkoti.comownkoti.com | |||||||
| Big Blanket Cobigblanket.com | |||||||
| TBCotbco.com | |||||||
| The Vermont Flannel Companyvermontflannel.com | |||||||
| The Oodietheoodie.com |
07 · Company
Who is behind The Fleece Company?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Fleece Company is a company based in Sheridan, United States, on a domain registered in December 2024.
- Entity country
- 🇺🇸 United States · Sheridan
- Domain registered
- 22 Dec 2024
- Own store
- thefleececompany.com · Shopify · USD
- Catalogue
- 16 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Fleece Company
What people ask Google about The Fleece Company.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Fleece Company legit?
According to Gravity by Benchr, The Fleece Company is a brand based in Sheridan, United States: its website has existed since December 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 132,716 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Fleece Company reviews: is it worth it?
Customers rate The Fleece Company 4.2 out of 5 on Trustpilot over 13,134 reviews, 12,092 of them in the last twelve months: 67% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Fleece Company sell?
The Fleece Company is a brand that sells soft and luxurious blankets, pajamas, and shawls made from materials like muslin cotton and fleece. Their products are designed to be lightweight, breathable, and comfortable. Gravity by Benchr classifies it under Clothing, with Sleepwear & Loungewear making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Fleece Company expensive?
The Fleece Company's best seller, The Muslin Blanket - 100% Muslin Cotton (B1G1), sells from US$69.00 to US$139.00 on thefleececompany.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check thefleececompany.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Fleece Company discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Fleece Company advertises on Facebook and Instagram and on Google, where its offers often run. Check thefleececompany.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Fleece Company?
The Fleece Company sells on its own website, thefleececompany.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Fleece Company?
Gravity by Benchr records a company based in Sheridan, United States, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Fleece Company growing?
Yes. Gravity by Benchr estimates about 5,947,200 visits to thefleececompany.com in September 2026, up 19% in a month and up 306% over three months. The Fleece Company ranks #15 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Fleece Company use?
Gravity by Benchr identifies thefleececompany.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Fleece Company's ad budget?
Gravity by Benchr does not publish a spend figure for The Fleece Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, The Fleece Company ranks #15 of 97,158 by estimated traffic. Its closest competitors on the same market are Alpenfaser, ownkoti.com, Big Blanket Co, TBCo and The Vermont Flannel Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Fleece Company.