Brand page · Lighting · United States
Poplight: 137k visits a month, 26 active Meta ads, Gravity score 474.
Poplight — Poplight is a company that sells renter-friendly wall lighting products that are easy to install and remove without leaving marks. In September 2026 thepoplight.com drew an estimated 137k visits, up 21% on the month before. It ranks #33 of 2,695 Lighting brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 44 peers: Lighting brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Poplight is a company that sells renter-friendly wall lighting products that are easy to install and remove without leaving marks.
01 · Traffic
How much traffic Poplight gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Poplight drew an estimated 137k visits in September 2026, up 21% on the month before and up 17% over three months.
- Worldwide#72,175of 4.5m sites · Top 5%
- In United States#23,808of 1.2m sites · Top 5%
- Lighting, worldwide#257of 25,385 brands · Top 5%
- Lighting, United States#33of 2,695 brands · Top 5%
137k
estimated visits in September
1 mo ▲ +21.0%4 mo ▲ +17.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Poplight.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Poplight holds 2.9 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Software Company Computer Software Store Software Vendor
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Poplight sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Poplight sells on Shopify, 86% of its catalogue in stock. The best seller is Sage Green Poplight, at US$89.00, followed by Marigold Poplight and Extra Poplight Adhesive (Pack of 6).
#1Sage Green PoplightPoplightUS$89.00In stock
#2Marigold PoplightPoplightUS$99.00In stock
#3Extra Poplight Adhesive (Pack of 6)PoplightUS$5.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Poplight in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 83% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$109.00
- Currency
- USD
04 · Ads
What Poplight is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Poplight runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2024 (image, text, video).
And backed by the sharks of Shark Tank 😎 💡 Poplight is #renterfriendly and installs and removes in seconds without any tools. ✨ 🔋 USBC rThe Poplight6 Oct 2026video
Get a free gift with purchase 👀 Upgrade your space with the most #renterfriendly #smart #rechargeable wall lighting that’s designed for everThe Poplight6 Oct 2026video
Pop-Up Bedtime SolutionThe Poplight6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026Rose Matthesverified
Text ad20 Oct 2026Rose Matthesverified
Text ad20 Oct 2026Rose Matthesverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Poplight.
The creators who tag @thepoplight on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thepoplight on Instagram, led by Ting Ting (12.5k followers, 5.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTing Ting@hometings_ · 🇺🇸 US | Decoration garden diy Creator | 12.5k | 5.2% | 2 | Tagged @thepoplight |
06 · Competitors according to Gravity
Who Poplight competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Poplight among Lighting brands in United States. The closest is meethue.com, then LIFX, Govee, dotmubi.com, Neona, Homezee.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| meethue.commeethue.com | |||||||
| LIFXlifx.com | |||||||
| Goveegovee.com | |||||||
| dotmubi.comdotmubi.com | |||||||
| Neonaneona.store | |||||||
| Homezeehomezee.com.au |
07 · Company
The company behind Poplight.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Poplight is a company based in Wheat Ridge, United States, on a domain registered in February 2020. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Wheat Ridge
- Founded
- Data not available
- Domain registered
- 20 Feb 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thepoplight.com · Shopify · USD
- Catalogue
- 7 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Poplight
What people ask Google about Poplight.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Poplight legit?
According to Gravity by Benchr, Poplight is a brand based in Wheat Ridge, United States: its website has existed since February 2020, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 114,104 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Poplight?
Poplight is a company that sells renter-friendly wall lighting products that are easy to install and remove without leaving marks. Gravity by Benchr classifies it under Lighting, with Lighting Fixtures making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Poplight cost?
Poplight's best seller, Sage Green Poplight, sells US$89.00 on thepoplight.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check thepoplight.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Poplight promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Poplight advertises on Facebook and Instagram and on Google, where its offers often run. Check thepoplight.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Poplight?
Poplight sells on its own website, thepoplight.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Poplight?
Gravity by Benchr records a company based in Wheat Ridge, United States, whose domain was registered in 2020, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Poplight doing well?
Yes. Gravity by Benchr estimates about 136,500 visits to thepoplight.com in September 2026, up 21% in a month and up 17% over three months. Poplight ranks #33 of 2,695 Lighting brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Poplight use?
Gravity by Benchr identifies thepoplight.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Poplight's ad budget?
Gravity by Benchr does not publish a spend figure for Poplight on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in United States?
Among Lighting brands in United States in the Gravity by Benchr index, Poplight ranks #33 of 2,695 by estimated traffic. Its closest competitors on the same market are meethue.com, LIFX, Govee, dotmubi.com and Neona. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Poplight.