Brand page · Hobbies & Creative Arts · United States
The Woobles: 2.3m visits a month, 1,174 active Meta ads, Gravity score 591.
The Woobles — The Woobles is a brand that sells crochet kits for beginners, offering patterns and tutorials to help people learn to crochet. In September 2026 thewoobles.com drew an estimated 2.3m visits. It ranks #4 of 32,083 Hobbies & Creative Arts brands in United States and holds a 2.0 Trustpilot rating over 102 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Hobbies & Creative Arts brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Woobles is a brand that sells crochet kits for beginners, offering patterns and tutorials to help people learn to crochet.
01 · Traffic
How much traffic The Woobles gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Woobles drew an estimated 2.3m visits in September 2026 and down 11% over three months.
- Worldwide#7,454of 4.5m sites · Top 1%
- In United States#2,513of 1.2m sites · Top 1%
- Hobbies & Creative Arts, worldwide#42of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#4of 32,083 brands · Top 1%
2.3m
estimated visits in September
1 mo ▼ −0.1%4 mo ▼ −10.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Woobles.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Woobles holds 2.0 out of 5 on Trustpilot over 102 reviews, 28 of them in the last twelve months: 33% of customers give five stars and 49% one star. That volume places The Woobles in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Hobby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Woobles sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Woobles sells on Shopify, 85% of its catalogue in stock. The best seller is Wee Woobly Welcome Tin, at US$5.00, followed by Pierre the Penguin Crochet Kit and Mystery Wooble.
#1Wee Woobly Welcome TinThe WooblesUS$5.00In stock
#2Pierre the Penguin Crochet KitThe WooblesUS$30.00In stock
#3Mystery WoobleThe WooblesUS$30.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Woobles in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 86% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$45.00
- Currency
- USD
04 · Ads
What The Woobles is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Woobles runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2022 (image, text, video).
The WooblesThe Woobles7 Oct 2026image
Scooby Doo x The WooblesThe Woobles6 Oct 2026image
Build a Zombie Penguin.The Woobles6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Justine Tiuverified
Text ad21 Oct 2026Justine Tiuverified
Text ad21 Oct 2026Justine Tiuverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Woobles.
The creators who tag @thewoobles on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thewoobles on Instagram, led by Leanna Lin's Wonderland (19.1k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLeanna Lin's Wonderland@leannalinswonderland · 🇺🇸 US | Decoration garden diy Creator | 19.1k | 0.9% | 2 | Tagged @thewoobles |
06 · Competitors according to Gravity
Who The Woobles competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Woobles among Hobbies & Creative Arts brands in United States. The closest is Mary Maxim, then crochet.com, Lion Brand, myboshi, Hooks & Needles, Jimmy Beans Wool.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mary Maximmarymaxim.com | |||||||
| crochet.comcrochet.com | |||||||
| Lion Brandlionbrand.com | |||||||
| myboshimyboshi.net | |||||||
| Hooks & Needleshooksneedles.com | |||||||
| Jimmy Beans Wooljimmybeanswool.com |
07 · Company
The company behind The Woobles.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Woobles is a company based in Durham, United States, on a domain registered in February 2018. It employs about 57 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Durham
- Founded
- Data not available
- Domain registered
- 10 Feb 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 57 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thewoobles.com · Shopify · USD
- Catalogue
- 266 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Woobles
What people ask Google about The Woobles.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Woobles legit?
According to Gravity by Benchr, The Woobles is a brand based in Durham, United States: its website has existed since February 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 57 people on LinkedIn, it has 699,823 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Woobles reviews
Customers rate The Woobles 2.0 out of 5 on Trustpilot over 102 reviews, 28 of them in the last twelve months: 33% give five stars, 49% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Woobles sell?
The Woobles is a brand that sells crochet kits for beginners, offering patterns and tutorials to help people learn to crochet. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Woobles expensive?
The Woobles' best seller, Wee Woobly Welcome Tin, sells US$5.00 on thewoobles.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check thewoobles.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Woobles promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Woobles advertises on Facebook and Instagram and on Google, where its offers often run. Check thewoobles.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Woobles?
The Woobles sells on its own website, thewoobles.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Woobles?
Gravity by Benchr records a company based in Durham, United States, whose domain was registered in 2018, with 57 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Woobles doing well?
Not at the moment. Gravity by Benchr estimates about 2,276,600 visits to thewoobles.com in September 2026, down 0% in a month and down 11% over three months. The Woobles ranks #4 of 32,083 Hobbies & Creative Arts brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Woobles use?
Gravity by Benchr identifies thewoobles.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Woobles' ad budget?
Gravity by Benchr does not publish a spend figure for The Woobles on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United States?
Among Hobbies & Creative Arts brands in United States in the Gravity by Benchr index, The Woobles ranks #4 of 32,083 by estimated traffic. Its closest competitors on the same market are Mary Maxim, crochet.com, Lion Brand, myboshi and Hooks & Needles. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Woobles.