Brand page · Shoes · Finland
Tokmanni: 5.4m visits a month, 36 active Meta ads.
Tokmanni — Tokmanni Group is a variety discount retail corporation operating in Finland, Sweden and Denmark, offering a versatile assortment of nordic and international brand-name products and other high-quality items through multiple retail chains including Tokmanni, SPAR Finland, Click Shoes, Shoe House, Dollarstore and Big Dollar. In September 2026 tokmanni.fi drew an estimated 5.4m visits, down 16% on the month before. It ranks #1 of 68 Shoes brands in Finland and holds a 1.7 Trustpilot rating over 231 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Tokmanni Group is a variety discount retail corporation operating in Finland, Sweden and Denmark, offering a versatile assortment of nordic and international brand-name products and other high-quality items through multiple retail chains including Tokmanni, SPAR Finland, Click Shoes, Shoe House, Dollarstore and Big Dollar.
01 · Traffic
How much traffic Tokmanni gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tokmanni drew an estimated 5.4m visits in September 2026, down 16% on the month before and down 16% over three months.
- Worldwide#3,686of 4.5m sites · Top 1%
- In Finland#6of 20.4k sites · Top 1%
- Shoes, worldwide#32of 46,962 brands · Top 1%
- Shoes, Finland#1of 68 brands · Top 5%
5.4m
estimated visits in September
1 mo ▼ −16.5%4 mo ▼ −16.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tokmanni.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tokmanni holds 1.7 out of 5 on Trustpilot over 231 reviews, 55 of them in the last twelve months: 12% of customers give five stars and 69% one star. That volume places Tokmanni in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tokmanni sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Tokmanni's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Tokmanni in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Tokmanni is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tokmanni runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Viikkotarjoukset | tokmanni.fiTokmanni15 Oct 2026image
Mainos/Kaupallinen yhteistyö @tokmanni 😈 PIRULLISET FINAALI x RITUANNNELI ON TÄÄLLÄ! 🪄👻 Nyt lähettiin trauman parannusreissulle pimeään TokTokmanni14 Oct 2026video
💚 Voisitko sinä olla tuleva SPAR Food Managerimme? 🌲🏬 👉 Tutustu trainee-ohjelmaamme ja hae mukaan viimeistään 22. lokakuuta. Onko tässä sinTokmanni14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Tokmanni Oyverified
Text ad21 Oct 2026Tokmanni Oyverified
Text ad21 Oct 2026Tokmanni Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Tokmanni.
The creators who tag @tokmanni on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tokmanni on Instagram, led by MARI-PRINSESSA (25.8k followers, 9.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMARI-PRINSESSA@mariprinsessa · 🇫🇮 FI | Beauty cosmetics skincare Creator | 25.8k | 9.9% | 2 | Tagged @tokmanni |
06 · Competitors according to Gravity
Who Tokmanni competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tokmanni among Shoes brands in Finland. The closest is home.bargains, then kohls.com, bmstores.fr, stokomani.fr, Poundstretcher, Poundland.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| home.bargainshome.bargains | |||||||
| kohls.comkohls.com | |||||||
| bmstores.frbmstores.fr | |||||||
| stokomani.frstokomani.fr | |||||||
| Poundstretcherpoundstretcher.co.uk | |||||||
| Poundlandpoundland.co.uk |
07 · Company
The company behind Tokmanni.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tokmanni is a company based in Finland, on a domain registered in August 2006. It employs about 944 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland
- Founded
- Data not available
- Domain registered
- 14 Aug 2006
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 944 on LinkedIn · 5,001-10,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tokmanni.fi · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tokmanni
What people ask Google about Tokmanni.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tokmanni legit?
According to Gravity by Benchr, Tokmanni is a brand based in Finland: its website has existed since August 2006, it sells on a Magento store, it employs 944 people on LinkedIn, it has 74,969 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Tokmanni?
Customers rate Tokmanni 1.7 out of 5 on Trustpilot over 231 reviews, 55 of them in the last twelve months: 12% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Tokmanni?
Tokmanni Group is a variety discount retail corporation operating in Finland, Sweden and Denmark, offering a versatile assortment of nordic and international brand-name products and other high-quality items through multiple retail chains including Tokmanni, SPAR Finland, Click Shoes, Shoe House, Dollarstore and Big Dollar. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Tokmanni promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Tokmanni advertises on Facebook and Instagram and on Google, where its offers often run. Check tokmanni.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Tokmanni?
Tokmanni sells on its own website, tokmanni.fi, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Tokmanni?
Gravity by Benchr records a company based in Finland, whose domain was registered in 2006, with 944 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Tokmanni growing?
Not at the moment. Gravity by Benchr estimates about 5,352,900 visits to tokmanni.fi in September 2026, down 16% in a month and down 16% over three months. Tokmanni ranks #1 of 68 Shoes brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tokmanni use?
Gravity by Benchr identifies tokmanni.fi as a Magento store. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records.
What is Tokmanni's ad budget?
Gravity by Benchr does not publish a spend figure for Tokmanni on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Finland?
Among Shoes brands in Finland in the Gravity by Benchr index, Tokmanni ranks #1 of 68 by estimated traffic. Its closest competitors on the same market are home.bargains, kohls.com, bmstores.fr, stokomani.fr and Poundstretcher. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tokmanni.