Brand page · Personal Care · United Kingdom

WildMint Cosmetics Top 5% worldwide Top 5% in United Kingdom Top 5% in Personal Care Top 5% in Personal Care in United Kingdom
wildmintcosmetics.com·🇬🇧 London, United Kingdom· Shopify·Since 2017

WildMint Cosmetics: 84K visits a month, 222 active Meta ads, Gravity score 534.

WildMint Cosmetics — WildMint Cosmetics is a UK-based brand that creates natural, vegan skincare and cosmetics products. In September 2026 wildmintcosmetics.com drew an estimated 84K visits, down 26% on the month before. It ranks #219 of 8,226 Personal Care brands in United Kingdom and holds a 4.5 Trustpilot rating over 8,337 reviews.

wildmintcosmetics.com@wildmintcosmetics 151KYouTube 3.5KFacebookLinkedIn 700Trustpilot 4.5Meta Ad Library 222

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
84K
−26% vs. August 2026
Instagram followers
151K
2,408 posts · @wildmintcosmetics
Trustpilot
4.5
8,337 reviews · 1,831 in 12 months
Meta ads
222
active · on Google since 2024
Products
100%
in stock · 77 collections
Rank in United Kingdom
#219
of 8,226 in Personal Care
LinkedIn
700
followers · 11 employees
Earned media value
€95.1
per month, Instagram

Gravity score

534/ 1000 · 10 of 10 indicators rated
Brand Power463
Momentum534
Performance604

Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

WildMint Cosmetics is a UK-based brand that creates natural, vegan skincare and cosmetics products.

01 · Traffic

How much traffic WildMint Cosmetics gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

WildMint Cosmetics drew an estimated 84K visits in September 2026, down 26% on the month before and down 16% over three months.

  • Worldwide#108,876of 4.5M sites · Top 5%
  • In United Kingdom#5,676of 192K sites · Top 5%
  • Personal Care, worldwide#5,393of 215,119 brands · Top 5%
  • Personal Care, United Kingdom#219of 8,226 brands · Top 5%
Monthly visitssource Sept 2026

84K

estimated visits in September

1 mo ▼ −26.4%4 mo ▼ −16.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about WildMint Cosmetics.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

WildMint Cosmetics holds 4.5 out of 5 on Trustpilot over 8,337 reviews, 1,831 of them in the last twelve months: 80% of customers give five stars and 4% one star. That volume places WildMint Cosmetics in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, WildMint Cosmetics scores 4.2 over 28 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.5TrustScore · 8,337 reviews · 1,831 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★80%
4 ★8%
3 ★5%
2 ★2%
1 ★4%

Cosmetics Industry

Google reviewsread 20 Oct 2026
4.228 reviews on the Google business profile
5 ★89%
4 ★0%
3 ★4%
2 ★4%
1 ★4%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What WildMint Cosmetics sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

WildMint Cosmetics sells on Shopify, 100% of its catalogue in stock. The best seller is 5-Step Clear Skin Kit, at £92.00, followed by Calm Balm and Fungal Freedom.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics90%
Hair Care5%
Cosmetic & Toiletry Bags3%
Gift Cards2%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care95%
Cosmetic & Toiletry Bags3%
Gift Cards2%

The dominant category places WildMint Cosmetics in its comparison group.

Prices and ratingsstore data
Average rating
4.63 / 5
Rated products
100% of the catalogue
In stock
100%
Upper price quartile
US$52.94
Currency
GBP

05 · Influencers

Who talks about WildMint Cosmetics.

The creators who tag @wildmintcosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @wildmintcosmetics · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who WildMint Cosmetics competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for WildMint Cosmetics among Personal Care brands in United Kingdom. The closest is Alexandria, then Unicorn Cosmetics, Shay & Blue, Spectrum Collections, Fenty Beauty UK, Jolie Beauty.

CompetitorsPersonal Care · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Alexandriaalexandriauk.com
Unicorn Cosmeticsunicorncosmetics.com
Shay & Blueshayandblue.com
Spectrum Collectionsspectrumcollections.com
Fenty Beauty UKfentybeauty.co.uk
Jolie Beautyjoliebeauty.co.uk
Competitors Gravity finds for WildMint Cosmetics. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare WildMint Cosmetics with Alexandria

07 · Company

The company behind WildMint Cosmetics.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

WildMint Cosmetics is a company based in London, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in September 2017. It employs about 11 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · London
Founded
2018, per LinkedIn
Domain registered
20 Sept 2017
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
11 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
wildmintcosmetics.com · Shopify · GBP
Catalogue
77 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about WildMint Cosmetics

What people ask Google about WildMint Cosmetics.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is WildMint Cosmetics legit or a scam?

According to Gravity by Benchr, WildMint Cosmetics is a brand based in London, United Kingdom: its website has existed since September 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 151,059 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

WildMint Cosmetics reviews

Customers rate WildMint Cosmetics 4.5 out of 5 on Trustpilot over 8,337 reviews, 1,831 of them in the last twelve months: 80% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, WildMint Cosmetics scores 4.2 over 28 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does WildMint Cosmetics sell?

WildMint Cosmetics is a UK-based brand that creates natural, vegan skincare and cosmetics products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is WildMint Cosmetics expensive?

WildMint Cosmetics' best seller, 5-Step Clear Skin Kit, sells £92.00 on wildmintcosmetics.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check wildmintcosmetics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

WildMint Cosmetics promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: WildMint Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check wildmintcosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy WildMint Cosmetics?

WildMint Cosmetics sells on its own website, wildmintcosmetics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns WildMint Cosmetics?

Gravity by Benchr records a company based in London, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in 2017, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is WildMint Cosmetics growing?

Not at the moment. Gravity by Benchr estimates about 84,000 visits to wildmintcosmetics.com in September 2026, down 26% in a month and down 16% over three months. WildMint Cosmetics ranks #219 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does WildMint Cosmetics use?

Gravity by Benchr identifies wildmintcosmetics.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does WildMint Cosmetics spend on Meta ads?

Gravity by Benchr does not publish a spend figure for WildMint Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United Kingdom?

Among Personal Care brands in United Kingdom in the Gravity by Benchr index, WildMint Cosmetics ranks #219 of 8,226 by estimated traffic. Its closest competitors on the same market are Alexandria, Unicorn Cosmetics, Shay & Blue, Spectrum Collections, Fenty Beauty UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WildMint Cosmetics.