- Gravity
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- Decor
- Boråstapeter
Brand page · Decor · Sweden
Boråstapeter traffic, ads & competitors 178k visits a month, 145 active Meta ads, Gravity score 595.
Boråstapeter — Boråstapeter is a Swedish brand that creates wallpapers for homes, drawing inspiration from nature, shared roots, and contemporary ideas to provide comfort and wellbeing. In September 2026 borastapeter.com drew an estimated 178k visits, down 21% on the month before. It ranks #13 of 980 Decor brands in Sweden.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 25 peers: Decor brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Boråstapeter is a Swedish brand that creates wallpapers for homes, drawing inspiration from nature, shared roots, and contemporary ideas to provide comfort and wellbeing.
01 · Traffic
Boråstapeter website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Boråstapeter drew an estimated 178k visits in September 2026, down 21% on the month before and up 11% over three months.
- Worldwide#57,847of 4.5m sites · Top 5%
- In Sweden#454of 27.3k sites · Top 5%
- Decor, worldwide#937of 185,686 brands · Top 1%
- Decor, Sweden#13of 980 brands · Top 5%
178k
estimated visits in September
1 mo ▼ −20.5%4 mo ▲ +11.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Boråstapeter reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Boråstapeter holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Boråstapeter best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Boråstapeter sells on Shopify, 100% of its catalogue in stock. The best seller is Wallpaper Paste Non-woven, at SEK 99.00, followed by Dahlia Garden and Florian.
#1Wallpaper Paste Non-wovenBoråstapeterSEK 99.00In stock
#2Dahlia GardenBoråstapeterSEK 1,099.00In stock
#3FlorianBoråstapeterSEK 349.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Boråstapeter in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$104.83
- Currency
- SEK
04 · Ads
Boråstapeter ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Boråstapeter runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2022 (image, text, video).
Lisa Larson ZebraBoråstapeter7 Oct 2026image
Inspireras av färgerBoråstapeter6 Oct 2026video
Uudet tapetit kotiin?Boråstapeter5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Boråstapeter ABverified
Image ad20 Oct 2026Boråstapeter ABverified
Text ad20 Oct 2026Boråstapeter ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Boråstapeter influencers
The creators who tag @borastapeter on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @borastapeter on Instagram, led by Måleributiken i Alvik (23.7k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMåleributiken i Alvik@maleributikenialvik · 🇸🇪 SE | Decoration garden diy Creator | 23.7k | 0.2% | 5 | Tagged @borastapeter |
06 · Competitors according to Gravity
Boråstapeter competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Boråstapeter among Decor brands in Sweden. The closest is I Love Wallpaper, then wallpapercentral.co.uk, Wallpaperdirect, Painted Paper, Sandbergwallpaper, WALL BLUSH.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| I Love Wallpaperilovewallpaper.com | |||||||
| wallpapercentral.co.ukwallpapercentral.co.uk | |||||||
| Wallpaperdirectwallpaperdirect.com | |||||||
| Painted Paperpaintedpaper.com | |||||||
| Sandbergwallpapersandbergwallpaper.com | |||||||
| WALL BLUSHwallblush.com |
07 · Company
Who is behind Boråstapeter?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Boråstapeter is a company based in Borås, Sweden, founded in 1905 according to LinkedIn, on a domain registered in June 1997. It employs about 45 people.
- Entity country
- 🇸🇪 Sweden · Borås
- Founded
- 1905, per LinkedIn
- Domain registered
- 3 Jun 1997
- Status
- Operating
- Employees
- 45 on LinkedIn
- Own store
- borastapeter.com · Shopify · SEK
- Catalogue
- 1,364 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Boråstapeter
What people ask Google about Boråstapeter.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Boråstapeter legit or a scam?
According to Gravity by Benchr, Boråstapeter is a brand based in Borås, Sweden: its website has existed since June 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 45 people on LinkedIn, it has 211,936 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Boråstapeter?
Boråstapeter is a Swedish brand that creates wallpapers for homes, drawing inspiration from nature, shared roots, and contemporary ideas to provide comfort and wellbeing. Gravity by Benchr classifies it under Decor, with Wallpaper making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Boråstapeter cost?
Boråstapeter's best seller, Wallpaper Paste Non-woven, sells SEK 99.00 on borastapeter.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check borastapeter.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Boråstapeter promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Boråstapeter advertises on Facebook and Instagram and on Google, where its offers often run. Check borastapeter.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Boråstapeter?
Boråstapeter sells on its own website, borastapeter.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Boråstapeter?
Gravity by Benchr records a company based in Borås, Sweden, founded in 1905 according to LinkedIn, on a domain registered in 1997, with 45 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Boråstapeter growing?
Yes. Gravity by Benchr estimates about 177,600 visits to borastapeter.com in September 2026, down 21% in a month and up 11% over three months. Boråstapeter ranks #13 of 980 Decor brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Boråstapeter use?
Gravity by Benchr identifies borastapeter.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Boråstapeter spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Boråstapeter on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Sweden?
Among Decor brands in Sweden in the Gravity by Benchr index, Boråstapeter ranks #13 of 980 by estimated traffic. Its closest competitors on the same market are I Love Wallpaper, wallpapercentral.co.uk, Wallpaperdirect, Painted Paper and Sandbergwallpaper. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Boråstapeter.