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- Build-A-Bear Workshop
Brand page · Toys · United States
Build-A-Bear Workshop traffic, ads & competitors 3.2m visits a month, 328 active Meta ads, Gravity score 581.
Build-A-Bear Workshop — Build-A-Bear Workshop is a company that allows customers to create and customize stuffed animals through a step-by-step process including their iconic Heart Ceremony, offering a multi-generational global brand experience. In September 2026 buildabear.com drew an estimated 3.2m visits, down 33% on the month before. It ranks #2 of 9,046 Toys brands in the United States and holds a 1.8 Trustpilot rating over 389 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 9 peers: Toys brands in the United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Build-A-Bear Workshop is a company that allows customers to create and customize stuffed animals through a step-by-step process including their iconic Heart Ceremony, offering a multi-generational global brand experience.
01 · Traffic
Build-A-Bear Workshop website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Build-A-Bear Workshop drew an estimated 3.2m visits in September 2026, down 33% on the month before and up 23% over three months.
- Worldwide#4,020of 4.5m sites · Top 1%
- In United States#1,392of 1.2m sites · Top 1%
- Toys, worldwide#27of 50,509 brands · Top 1%
- Toys, United States#2of 9,046 brands · Top 1%
3.2m
estimated visits in September
1 mo ▼ −33.2%4 mo ▲ +23.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Build-A-Bear Workshop reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Build-A-Bear Workshop holds 1.8 out of 5 on Trustpilot over 389 reviews, 82 of them in the last twelve months: 21% of customers give five stars and 66% one star. That volume places Build-A-Bear Workshop in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Toy Store Children's Toys Store Children's Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Build-A-Bear Workshop best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Build-A-Bear Workshop's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Build-A-Bear Workshop in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Build-A-Bear Workshop ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Build-A-Bear Workshop runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since June 2022 (image, text, video).
Build-A-Bear WorkshopBuild-A-Bear Workshop14 Oct 2026image
New Halloween bag charms!Build-A-Bear Workshop14 Oct 2026video
Pajama Shop Fall Print Top & Youth | ToddlerBuild-A-Bear Workshop14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Build-A-Bear Workshop, Inc.verified
Video ad19 Oct 2026Build-A-Bear Workshop, Inc.verified
Text ad19 Oct 2026Build-A-Bear Workshop, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Build-A-Bear Workshop influencers
The creators who tag @buildabear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @buildabear on Instagram, led by Pharaoh Knowles Carter Johnson (25.2k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPharaoh Knowles Carter Johnson@therealphar · 🇺🇸 US | Fashion style luxury Creator | 25.2k | 0.1% | 9 | Tagged @buildabear |
06 · Competitors according to Gravity
Build-A-Bear Workshop competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Build-A-Bear Workshop among Toys brands in the United States. The closest is Steiff, then Vermont Teddy Bear, Official Jellycat Store, Aurora®, Ty, charliebears.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Steiffsteiff.com | |||||||
| Vermont Teddy Bearvermontteddybear.com | |||||||
| Official Jellycat Storejellycat.com | |||||||
| Aurora®auroragift.com | |||||||
| Tyty.com | |||||||
| charliebears.comcharliebears.com |
07 · Company
Who is behind Build-A-Bear Workshop?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Build-A-Bear Workshop is a company based in United States, founded in 1997 according to LinkedIn, on a domain registered in March 1997. It employs about 3,642 people and is listed at ipo stage.
- Entity country
- 🇺🇸 United States
- Founded
- 1997, per LinkedIn
- Domain registered
- 13 Mar 1997
- Status
- ipo
- Employees
- 3,642 on LinkedIn
- Funding stage
- Ipo · last deal: post ipo debt
- Own store
- buildabear.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Build-A-Bear Workshop
What people ask Google about Build-A-Bear Workshop.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Build-A-Bear Workshop legit?
According to Gravity by Benchr, Build-A-Bear Workshop is a brand based in the United States: its website has existed since March 1997, it employs 3,642 people on LinkedIn, it has 844,714 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Build-A-Bear Workshop?
Customers rate Build-A-Bear Workshop 1.8 out of 5 on Trustpilot over 389 reviews, 82 of them in the last twelve months: 21% give five stars, 66% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Build-A-Bear Workshop?
Build-A-Bear Workshop is a company that allows customers to create and customize stuffed animals through a step-by-step process including their iconic Heart Ceremony, offering a multi-generational global brand experience. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Does Build-A-Bear Workshop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Build-A-Bear Workshop advertises on Facebook and Instagram and on Google, where its offers often run. Check buildabear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Build-A-Bear Workshop?
Gravity by Benchr records a company based in United States, founded in 1997 according to LinkedIn, on a domain registered in 1997, with 3,642 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Build-A-Bear Workshop doing well?
Yes. Gravity by Benchr estimates about 3,236,700 visits to buildabear.com in September 2026, down 33% in a month and up 23% over three months. Build-A-Bear Workshop ranks #2 of 9,046 Toys brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Build-A-Bear Workshop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Build-A-Bear Workshop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in the United States?
Among Toys brands in the United States in the Gravity by Benchr index, Build-A-Bear Workshop ranks #2 of 9,046 by estimated traffic. Its closest competitors on the same market are Steiff, Vermont Teddy Bear, Official Jellycat Store, Aurora® and Ty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Build-A-Bear Workshop.