Brand page · Household Supplies

Clean People Top 1% worldwide Top 1% in Household Supplies
getcleanpeople.com·Since 2020

Clean People: 601k visits a month, 1,009 active Meta ads.

Clean People — Clean People is a brand that sells laundry detergent with safer ingredients, free from harsh chemicals, parabens, phosphates, and dyes. Their products are vegan and cruelty-free, designed to be better for both consumers and the environment. In September 2026 getcleanpeople.com drew an estimated 601k visits, down 20% on the month before. It ranks #8 of 3,739 Household Supplies brands and holds a 2.1 Trustpilot rating over 83 reviews.

getcleanpeople.com@getcleanpeople 63.2kLinkedIn 5Trustpilot 2.1Meta Ad Library 1,009

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
601k
−20% vs. August 2026
Instagram followers
63.2k
278 posts · @getcleanpeople
Trustpilot
2.1
83 reviews · 53 in 12 months
Meta ads
1,009
active · on Google since 2025
Products
—
Data not available
Rank in United States
#8
of 3,739 in Household Supplies
LinkedIn
5
followers · 5 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Clean People is a brand that sells laundry detergent with safer ingredients, free from harsh chemicals, parabens, phosphates, and dyes. Their products are vegan and cruelty-free, designed to be better for both consumers and the environment.

01 · Traffic

How much traffic Clean People gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Clean People drew an estimated 601k visits in September 2026, down 20% on the month before and up 30% over three months.

  • Worldwide#18,092of 4.5m sites · Top 1%
  • In United States#5,960of 1.2m sites · Top 1%
  • Household Supplies, worldwide#35of 30,320 brands · Top 1%
  • Household Supplies, United States#8of 3,739 brands · Top 1%
Monthly visitssource Sept 2026

601k

estimated visits in September

1 mo ▼ −19.7%4 mo ▲ +30.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Clean People.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Clean People holds 2.1 out of 5 on Trustpilot over 83 reviews, 53 of them in the last twelve months: 19% of customers give five stars and 61% one star. That volume places Clean People in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
2.1TrustScore · 83 reviews · 53 in 12 months
Top 30% review volume
5 ★19%
4 ★2%
3 ★5%
2 ★12%
1 ★61%

Dry Cleaner Laundry Cleaning Products Supplier Laundry Service

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Clean People sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Clean People's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Household Supplies
Household Supplies96%
Personal Care0%
Home & Garden0%

The dominant category places Clean People in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Clean People.

The creators who tag @getcleanpeople on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @getcleanpeople · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Clean People competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Clean People among Household Supplies brands. The closest is Freddie, then Earth Breeze, Lucent Globe, Blueland, Dirty Labs, Natulim.

CompetitorsHousehold Supplies · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Freddiebuyfreddie.com
Earth Breezeearthbreeze.com
Lucent Globelucentglobe.com
Bluelandblueland.com
Dirty Labsdirtylabs.com
Natulimnatulim.com
Competitors Gravity finds for Clean People. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Clean People with Freddie

07 · Company

The company behind Clean People.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Clean People is an e-commerce brand, on a domain registered in March 2020. It employs about 5 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
28 Mar 2020
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
5 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
getcleanpeople.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Clean People

What people ask Google about Clean People.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Clean People legit?

According to Gravity by Benchr, Clean People is a brand: its website has existed since March 2020, its Trustpilot profile is claimed by the brand, it employs 5 people on LinkedIn, it has 63,162 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Clean People reviews: is it worth it?

Customers rate Clean People 2.1 out of 5 on Trustpilot over 83 reviews, 53 of them in the last twelve months: 19% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Clean People sell?

Clean People is a brand that sells laundry detergent with safer ingredients, free from harsh chemicals, parabens, phosphates, and dyes. Their products are vegan and cruelty-free, designed to be better for both consumers and the environment. Gravity by Benchr classifies it under Household Supplies. Source: Gravity by Benchr product classification.

Is there a Clean People discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Clean People advertises on Facebook and Instagram and on Google, where its offers often run. Check getcleanpeople.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Clean People?

Gravity by Benchr records a company, whose domain was registered in 2020, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Clean People doing well?

Yes. Gravity by Benchr estimates about 600,900 visits to getcleanpeople.com in September 2026, down 20% in a month and up 30% over three months. Clean People ranks #8 of 3,739 Household Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Clean People's ad budget?

Gravity by Benchr does not publish a spend figure for Clean People on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Household Supplies brands?

Among Household Supplies brands in the Gravity by Benchr index, Clean People ranks #8 of 3,739 by estimated traffic. Its closest competitors on the same market are Freddie, Earth Breeze, Lucent Globe, Blueland and Dirty Labs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Clean People.