Brand page · Building Materials · Austria
HORNBACH: 2.2m visits a month, 19 active Meta ads.
HORNBACH — HORNBACH is a brand that provides inspiration and passion for projects, likely related to DIY and home improvement based on the brand name and content. In September 2026 hornbach.at drew an estimated 2.2m visits, down 13% on the month before. It ranks #1 of 59 Building Materials brands in Austria and holds a 1.9 Trustpilot rating over 222 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
HORNBACH is a brand that provides inspiration and passion for projects, likely related to DIY and home improvement based on the brand name and content.
01 · Traffic
How much traffic HORNBACH gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HORNBACH drew an estimated 2.2m visits in September 2026, down 13% on the month before and down 26% over three months.
- Worldwide#7,546of 4.5m sites · Top 1%
- In Austria#23of 18.9k sites · Top 1%
- Building Materials, worldwide#26of 90,845 brands · Top 1%
- Building Materials, Austria#1of 59 brands · Top 5%
2.2m
estimated visits in September
1 mo ▼ −13.2%4 mo ▼ −26.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HORNBACH.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HORNBACH holds 1.9 out of 5 on Trustpilot over 222 reviews, 39 of them in the last twelve months: 22% of customers give five stars and 70% one star. That volume places HORNBACH in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Garden Center
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HORNBACH sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read HORNBACH's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places HORNBACH in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What HORNBACH is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HORNBACH runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since October 2021 (image, text, video).
Es gibt keinen Grund zu frieren.HORNBACH13 Oct 2026image
Beherrsche den Herbst.HORNBACH13 Oct 2026image
Maschinen für jedes Projekt.HORNBACH13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Hornbach Baumarkt GmbHverified
Text ad21 Oct 2026Hornbach Baumarkt GmbHverified
Text ad21 Oct 2026Hornbach Baumarkt GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HORNBACH.
The creators who tag @hornbach_at on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hornbach_at on Instagram, led by Michael (46.6k followers, 9.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMichael@michi.visavis · 🇩🇪 DE | Decoration garden diy Creator | 46.6k | 9.0% | 2 | Tagged @hornbach_at |
06 · Competitors according to Gravity
Who HORNBACH competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HORNBACH among Building Materials brands in Austria. The closest is hagebau connect, then homebase.co.uk, obi.at, leroymerlin.it, bricomarche.com, Mitre 10.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| hagebau connecthagebau.de | |||||||
| homebase.co.ukhomebase.co.uk | |||||||
| obi.atobi.at | |||||||
| leroymerlin.itleroymerlin.it | |||||||
| bricomarche.combricomarche.com | |||||||
| Mitre 10mitre10.co.nz |
07 · Company
The company behind HORNBACH.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HORNBACH is a company based in Austria.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇦🇹 Austria
- Founded
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- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- hornbach.at
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HORNBACH
What people ask Google about HORNBACH.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
HORNBACH reviews
Customers rate HORNBACH 1.9 out of 5 on Trustpilot over 222 reviews, 39 of them in the last twelve months: 22% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does HORNBACH sell?
HORNBACH is a brand that provides inspiration and passion for projects, likely related to DIY and home improvement based on the brand name and content. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
Does HORNBACH have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HORNBACH advertises on Facebook and Instagram and on Google, where its offers often run. Check hornbach.at for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is HORNBACH doing well?
Not at the moment. Gravity by Benchr estimates about 2,248,400 visits to hornbach.at in September 2026, down 13% in a month and down 26% over three months. HORNBACH ranks #1 of 59 Building Materials brands in Austria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does HORNBACH spend on Meta ads?
Gravity by Benchr does not publish a spend figure for HORNBACH on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in Austria?
Among Building Materials brands in Austria in the Gravity by Benchr index, HORNBACH ranks #1 of 59 by estimated traffic. Its closest competitors on the same market are hagebau connect, homebase.co.uk, obi.at, leroymerlin.it and bricomarche.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HORNBACH.