Brand page · Tools · Belgium
Hubo traffic, ads & competitors 2.3m visits a month, 71 active Meta ads.
Hubo — Hubo België NV is a Belgian DIY specialist with over 150 stores, offering approximately 25,000 do-it-yourself items and related products for in and around the house. In September 2026 hubo.be drew an estimated 2.3m visits, down 26% on the month before. It ranks #1 of 54 Tools brands in Belgium and holds a 1.9 Trustpilot rating over 459 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Hubo België NV is a Belgian DIY specialist with over 150 stores, offering approximately 25,000 do-it-yourself items and related products for in and around the house.
01 · Traffic
Hubo website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hubo drew an estimated 2.3m visits in September 2026, down 26% on the month before and down 30% over three months.
- Worldwide#7,452of 4.5m sites · Top 1%
- In Belgium#40of 36.5k sites · Top 1%
- Tools, worldwide#30of 49,532 brands · Top 1%
- Tools, Belgium#1of 54 brands · Top 5%
2.3m
estimated visits in September
1 mo ▼ −26.1%4 mo ▼ −30.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Hubo reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hubo holds 1.9 out of 5 on Trustpilot over 459 reviews, 79 of them in the last twelve months: 17% of customers give five stars and 73% one star. That volume places Hubo in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Home Improvement Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Hubo best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hubo's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hubo in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Hubo ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hubo runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since June 2022 (image, text).
Imbattable cette semaineHubo14 Oct 2026image
Stunt van de weekHubo14 Oct 2026image
Votre armoire sur mesure dès 477 €Hubo14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TRISCHOTverified
Text ad20 Oct 2026Hubo België NVverified
Text ad20 Oct 2026TRISCHOTverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Hubo influencers
The creators who tag @hubo_belgie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hubo_belgie on Instagram, led by Kamiel De Bruyne | Rare reizen & Nutteloze Borden (126k followers, 4.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKamiel De Bruyne | Rare reizen & Nutteloze Borden@kamielus_ · 🇧🇪 BE | Travel tourism exploration Creator | 126k | 4.3% | 2 | Tagged @hubo_belgie |
06 · Competitors according to Gravity
Hubo competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hubo among Tools brands in Belgium. The closest is brico.be, then Bricofer Group, obi.at, hagebau connect, hornbach.nl, bricodepot.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| brico.bebrico.be | |||||||
| Bricofer Groupbricofer.it | |||||||
| obi.atobi.at | |||||||
| hagebau connecthagebau.de | |||||||
| hornbach.nlhornbach.nl | |||||||
| bricodepot.frbricodepot.fr |
07 · Company
Who is behind Hubo?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hubo is a company based in Belgium, founded in 1992 according to LinkedIn. It employs about 768 people.
- Entity country
- 🇧🇪 Belgium
- Founded
- 1992, per LinkedIn
- Employees
- 768 on LinkedIn
- Own store
- hubo.be
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hubo
What people ask Google about Hubo.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hubo a legit company?
According to Gravity by Benchr, Hubo is a brand based in Belgium: its Trustpilot profile is claimed by the brand, it employs 768 people on LinkedIn, it has 8,627 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Hubo reviews
Customers rate Hubo 1.9 out of 5 on Trustpilot over 459 reviews, 79 of them in the last twelve months: 17% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hubo sell?
Hubo België NV is a Belgian DIY specialist with over 150 stores, offering approximately 25,000 do-it-yourself items and related products for in and around the house. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification.
Does Hubo have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hubo advertises on Facebook and Instagram and on Google, where its offers often run. Check hubo.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Hubo?
Gravity by Benchr records a company based in Belgium, founded in 1992 according to LinkedIn, with 768 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hubo growing?
Not at the moment. Gravity by Benchr estimates about 2,277,500 visits to hubo.be in September 2026, down 26% in a month and down 30% over three months. Hubo ranks #1 of 54 Tools brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Hubo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hubo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in Belgium?
Among Tools brands in Belgium in the Gravity by Benchr index, Hubo ranks #1 of 54 by estimated traffic. Its closest competitors on the same market are brico.be, Bricofer Group, obi.at, hagebau connect and hornbach.nl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hubo.