Brand page · Personal Care · Australia
KEVIN MURPHY: 231k visits a month, 130 active Meta ads, Gravity score 510.
KEVIN MURPHY — KEVIN.MURPHY is a professional hair care brand that creates salon-only products designed with a skincare philosophy for hair, offering fashion-focused hair care solutions including COLOR.ME hair color products. In September 2026 kevinmurphy.com.au drew an estimated 231k visits, up 3% on the month before. It ranks #357 of 33,626 Personal Care brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
KEVIN.MURPHY is a professional hair care brand that creates salon-only products designed with a skincare philosophy for hair, offering fashion-focused hair care solutions including COLOR.ME hair color products.
01 · Traffic
How much traffic KEVIN MURPHY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
KEVIN MURPHY drew an estimated 231k visits in September 2026, up 3% on the month before and up 24% over three months.
- Worldwide#46,388of 4.5m sites · Top 5%
- In United States#15,139of 1.2m sites · Top 5%
- Personal Care, worldwide#2,072of 215,119 brands · Top 1%
- Personal Care, United States#357of 33,626 brands · Top 5%
231k
estimated visits in September
1 mo ▲ +2.5%4 mo ▲ +23.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about KEVIN MURPHY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
KEVIN MURPHY holds 2.5 out of 5 on Trustpilot over 6 reviews, 6 of them in the last twelve months: 0% of customers give five stars and 83% one star.
Hair Product Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What KEVIN MURPHY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read KEVIN MURPHY's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places KEVIN MURPHY in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What KEVIN MURPHY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
KEVIN MURPHY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
We Belong TogetherKevin Murphy6 Oct 2026image
We Belong TogetherKevin Murphy6 Oct 2026image
We Belong TogetherKevin Murphy6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026KEVIN.MURPHYverified
Text ad21 Oct 2026KEVIN.MURPHYverified
Image ad21 Oct 2026KEVIN.MURPHYverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about KEVIN MURPHY.
The creators who tag @kevin.murphy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kevin.murphy on Instagram, led by KEVIN.MURPHY Magyarország (10.5k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKEVIN.MURPHY Magyarország@kevin_murphy_hungary · 🇭🇺 HU | Beauty cosmetics skincare Creator | 10.5k | 0.2% | 35 | Tagged @kevin.murphy |
06 · Competitors according to Gravity
Who KEVIN MURPHY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for KEVIN MURPHY among Personal Care brands in Australia. The closest is Pureology, then OLAPLEX, Redken, K18Hair, R+Co, Oribe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pureologypureology.com | |||||||
| OLAPLEXolaplex.com | |||||||
| Redkenredken.com | |||||||
| K18Hairk18hair.com | |||||||
| R+Corandco.com | |||||||
| Oribeoribe.com |
07 · Company
The company behind KEVIN MURPHY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
KEVIN MURPHY is a company based in Australia, founded in 2004 according to LinkedIn. It employs about 332 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 2004, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 332 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kevinmurphy.com.au · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about KEVIN MURPHY
What people ask Google about KEVIN MURPHY.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is KEVIN MURPHY a legit company?
According to Gravity by Benchr, KEVIN MURPHY is a brand based in Australia: it sells on a Salesforce_commerce store, it employs 332 people on LinkedIn, it has 298,749 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is KEVIN MURPHY known for?
KEVIN.MURPHY is a professional hair care brand that creates salon-only products designed with a skincare philosophy for hair, offering fashion-focused hair care solutions including COLOR.ME hair color products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
KEVIN MURPHY promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: KEVIN MURPHY advertises on Facebook and Instagram and on Google, where its offers often run. Check kevinmurphy.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy KEVIN MURPHY?
KEVIN MURPHY sells on its own website, kevinmurphy.com.au, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns KEVIN MURPHY?
Gravity by Benchr records a company based in Australia, founded in 2004 according to LinkedIn, with 332 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is KEVIN MURPHY doing well?
Yes. Gravity by Benchr estimates about 231,300 visits to kevinmurphy.com.au in September 2026, up 3% in a month and up 24% over three months. KEVIN MURPHY ranks #357 of 33,626 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does KEVIN MURPHY use?
Gravity by Benchr identifies kevinmurphy.com.au as a Salesforce_commerce store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does KEVIN MURPHY spend on Meta ads?
Gravity by Benchr does not publish a spend figure for KEVIN MURPHY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, KEVIN MURPHY ranks #357 of 33,626 by estimated traffic. Its closest competitors on the same market are Pureology, OLAPLEX, Redken, K18Hair and R+Co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KEVIN MURPHY.