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Brand page · Personal Care
MAC Cosmetics traffic, ads & competitors 1.9m visits a month, 178 active Meta ads.
MAC Cosmetics — MAC Cosmetics is a brand that offers professional quality cosmetics and makeup products for all ages, races, and genders. In September 2026 maccosmetics.com drew an estimated 1.9m visits, down 11% on the month before. It ranks #27 of 33,626 Personal Care brands and holds a 1.9 Trustpilot rating over 1,390 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
MAC Cosmetics is a brand that offers professional quality cosmetics and makeup products for all ages, races, and genders.
01 · Traffic
MAC Cosmetics website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MAC Cosmetics drew an estimated 1.9m visits in September 2026, down 11% on the month before and down 16% over three months.
- Worldwide#8,450of 4.5m sites · Top 1%
- In United States#2,819of 1.2m sites · Top 1%
- Personal Care, worldwide#272of 215,119 brands · Top 1%
- Personal Care, United States#27of 33,626 brands · Top 1%
1.9m
estimated visits in September
1 mo ▼ −11.1%4 mo ▼ −16.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MAC Cosmetics reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MAC Cosmetics holds 1.9 out of 5 on Trustpilot over 1,390 reviews, 163 of them in the last twelve months: 19% of customers give five stars and 69% one star. That volume places MAC Cosmetics in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MAC Cosmetics best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MAC Cosmetics sells on Shopify, 99% of its catalogue in stock. The best seller is Lip Pencil - Chestnut, at US$25.00, followed by Colour Excess Gel Eye Liner - Glide Or Die and Fix+ - 3.400 fl oz.
#1Lip Pencil - ChestnutMAC CosmeticsUS$25.00In stock
#2Colour Excess Gel Eye Liner - Glide Or DieMAC CosmeticsUS$26.00In stock
#3Fix+ - 3.400 fl ozMAC CosmeticsUS$35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MAC Cosmetics in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$39.00
- Currency
- USD
04 · Ads
MAC Cosmetics ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MAC Cosmetics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2023 (image, text, video).
NEW! SERUM-SKIN TINT HYBRIDM·A·C Cosmetics8 Oct 2026video
NEW! SERUM-SKIN TINT HYBRIDM·A·C Cosmetics8 Oct 2026video
Keep It Casual M·A·C Cosmetics8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Elc Online Incverified
Text ad20 Oct 2026Elc Online Incverified
Text ad20 Oct 2026Elc Online Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
MAC Cosmetics influencers
The creators who tag @maccosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @maccosmetics on Instagram, led by Fluke_saynee (11.5k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFluke_saynee@fluke_saynee · 🇹🇭 TH | Beauty cosmetics skincare Creator | 11.5k | 0.4% | 22 | Tagged @maccosmetics |
06 · Competitors according to Gravity
MAC Cosmetics competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MAC Cosmetics among Personal Care brands. The closest is COVERGIRL, then Maybelline New York, Nars, makeupforever.com, Bobbi Brown Cosmetics, rem beauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| COVERGIRLcovergirl.com | |||||||
| Maybelline New Yorkmaybelline.es | |||||||
| Narsnarscosmetics.co.uk | |||||||
| makeupforever.commakeupforever.com | |||||||
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com | |||||||
| rem beautyrembeauty.com |
07 · Company
Who is behind MAC Cosmetics?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MAC Cosmetics is an e-commerce brand, founded in 1984 according to LinkedIn, on a domain registered in December 1996. It employs about 14,671 people.
- Founded
- 1984, per LinkedIn
- Domain registered
- 17 Dec 1996
- Employees
- 14,671 on LinkedIn
- Own store
- maccosmetics.com · Shopify · USD
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MAC Cosmetics
What people ask Google about MAC Cosmetics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MAC Cosmetics legit or a scam?
According to Gravity by Benchr, MAC Cosmetics is a brand: its website has existed since December 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14,671 people on LinkedIn, it has 23,388,474 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
MAC Cosmetics reviews
Customers rate MAC Cosmetics 1.9 out of 5 on Trustpilot over 1,390 reviews, 163 of them in the last twelve months: 19% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MAC Cosmetics known for?
MAC Cosmetics is a brand that offers professional quality cosmetics and makeup products for all ages, races, and genders. Gravity by Benchr classifies it under Personal Care, with Personal Care making up 96% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
MAC Cosmetics prices: how much is it?
MAC Cosmetics' best seller, Lip Pencil - Chestnut, sells US$25.00 on maccosmetics.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check maccosmetics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a MAC Cosmetics discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MAC Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check maccosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MAC Cosmetics?
MAC Cosmetics sells on its own website, maccosmetics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind MAC Cosmetics?
Gravity by Benchr records a company, founded in 1984 according to LinkedIn, on a domain registered in 1996, with 14,671 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is MAC Cosmetics doing well?
Not at the moment. Gravity by Benchr estimates about 1,943,100 visits to maccosmetics.com in September 2026, down 11% in a month and down 16% over three months. MAC Cosmetics ranks #27 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MAC Cosmetics use?
Gravity by Benchr identifies maccosmetics.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records.
What is MAC Cosmetics' ad budget?
Gravity by Benchr does not publish a spend figure for MAC Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, MAC Cosmetics ranks #27 of 33,626 by estimated traffic. Its closest competitors on the same market are COVERGIRL, Maybelline New York, Nars, makeupforever.com and Bobbi Brown Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MAC Cosmetics.