Brand page · Personal Care
NARS COSMETICS: 935k visits a month, 371 active Meta ads.
NARS COSMETICS — NARS Cosmetics is a makeup and skincare brand that sells cosmetics products including makeup and skincare items. In September 2026 narscosmetics.com drew an estimated 935k visits, up 16% on the month before. It ranks #69 of 33,626 Personal Care brands and holds a 2.5 Trustpilot rating over 153 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
NARS Cosmetics is a makeup and skincare brand that sells cosmetics products including makeup and skincare items.
01 · Traffic
How much traffic NARS COSMETICS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NARS COSMETICS drew an estimated 935k visits in September 2026, up 16% on the month before and up 4% over three months.
- Worldwide#15,263of 4.5m sites · Top 1%
- In United States#5,041of 1.2m sites · Top 1%
- Personal Care, worldwide#523of 215,119 brands · Top 1%
- Personal Care, United States#69of 33,626 brands · Top 1%
935k
estimated visits in September
1 mo ▲ +16.2%4 mo ▲ +4.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NARS COSMETICS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NARS COSMETICS holds 2.5 out of 5 on Trustpilot over 153 reviews, 20 of them in the last twelve months: 31% of customers give five stars and 55% one star. That volume places NARS COSMETICS in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier Beauty Supply Store Cosmetics Store Cosmetics Industry Beauty Products Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NARS COSMETICS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read NARS COSMETICS's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places NARS COSMETICS in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What NARS COSMETICS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NARS COSMETICS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2022 (image, text).
ALL EYES ON ME con il nuovo mascara NOTORIOUS e i nuovi Sparkling seduction liquid eyeshadow di @narsissist ✨ Trovi Nars da @sephoraitalia eNARS Cosmetics14 Oct 2026video
Steal the scene with NEW Notorious Mascara’s eye-opening lift, length, and volume for lashes that create dimension and command attention.NARS Cosmetics14 Oct 2026video
NARS CosmeticsNARS Cosmetics14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026SHISEIDO COSMETICS LIMITEDverified
Text ad19 Oct 2026SHISEIDO COSMETICS LIMITEDverified
Text ad19 Oct 2026SHISEIDO COSMETICS LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NARS COSMETICS.
The creators who tag @narsissist on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @narsissist on Instagram, led by Shaz (31.4k followers, 19.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShaz@shaz_mehndi_makeupartist · 🇵🇰 PK | Beauty cosmetics skincare Creator | 31.4k | 19.2% | 23 | Tagged @narsissist |
06 · Competitors according to Gravity
Who NARS COSMETICS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NARS COSMETICS among Personal Care brands. The closest is Counter, then Laura Mercier, Bobbi Brown Cosmetics, benefitcosmetics.com, Lisa Eldridge, Clé de Peau Beauté.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Countercounter.com | |||||||
| Laura Mercierlauramercier.com | |||||||
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com | |||||||
| benefitcosmetics.combenefitcosmetics.com | |||||||
| Lisa Eldridgelisaeldridge.com | |||||||
| Clé de Peau Beautécledepeaubeaute.com |
07 · Company
The company behind NARS COSMETICS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NARS COSMETICS is an e-commerce brand, founded in 1994 according to LinkedIn, on a domain registered in May 1998. It employs about 1,607 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1994, per LinkedIn
- Domain registered
- 22 May 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,607 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- narscosmetics.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NARS COSMETICS
What people ask Google about NARS COSMETICS.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NARS COSMETICS legit?
According to Gravity by Benchr, NARS COSMETICS is a brand: its website has existed since May 1998, it sells on a Salesforce_commerce store, it employs 1,607 people on LinkedIn, it has 9,665,067 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
NARS COSMETICS reviews: is it worth it?
Customers rate NARS COSMETICS 2.5 out of 5 on Trustpilot over 153 reviews, 20 of them in the last twelve months: 31% give five stars, 55% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NARS COSMETICS?
NARS Cosmetics is a makeup and skincare brand that sells cosmetics products including makeup and skincare items. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does NARS COSMETICS have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NARS COSMETICS advertises on Facebook and Instagram and on Google, where its offers often run. Check narscosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy NARS COSMETICS?
NARS COSMETICS sells on its own website, narscosmetics.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns NARS COSMETICS?
Gravity by Benchr records a company, founded in 1994 according to LinkedIn, on a domain registered in 1998, with 1,607 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is NARS COSMETICS growing?
Yes. Gravity by Benchr estimates about 935,200 visits to narscosmetics.com in September 2026, up 16% in a month and up 4% over three months. NARS COSMETICS ranks #69 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NARS COSMETICS use?
Gravity by Benchr identifies narscosmetics.com as a Salesforce_commerce store. It advertises through Meta and on Google since January 2022. Source: Gravity by Benchr platform and advertising records.
What is NARS COSMETICS' ad budget?
Gravity by Benchr does not publish a spend figure for NARS COSMETICS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, NARS COSMETICS ranks #69 of 33,626 by estimated traffic. Its closest competitors on the same market are Counter, Laura Mercier, Bobbi Brown Cosmetics, benefitcosmetics.com and Lisa Eldridge. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NARS COSMETICS.