- Gravity
- Rankings
- Toys & Games
- Toys
- schleich®
Brand page · Toys
schleich® traffic, ads & competitors 420k visits a month, 361 active Meta ads.
schleich® — Schleich is a toy company that manufactures and sells figurines and play sets for children, featuring various themes including animals, dinosaurs, fantasy creatures, and licensed characters like Harry Potter. In September 2026 schleich-s.com drew an estimated 420k visits, up 12% on the month before. It ranks #28 of 9,046 Toys brands and holds a 2.4 Trustpilot rating over 693 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Schleich is a toy company that manufactures and sells figurines and play sets for children, featuring various themes including animals, dinosaurs, fantasy creatures, and licensed characters like Harry Potter.
01 · Traffic
schleich® website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
schleich® drew an estimated 420k visits in September 2026, up 12% on the month before and up 37% over three months.
- Worldwide#28,609of 4.5m sites · Top 1%
- In United States#9,311of 1.2m sites · Top 1%
- Toys, worldwide#172of 50,509 brands · Top 1%
- Toys, United States#28of 9,046 brands · Top 1%
420k
estimated visits in September
1 mo ▲ +12.1%4 mo ▲ +37.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
schleich® reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
schleich® holds 2.4 out of 5 on Trustpilot over 693 reviews, 110 of them in the last twelve months: 52% of customers give five stars and 41% one star. That volume places schleich® in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Toy Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
schleich® best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
schleich® sells on Shopify, 53% of its catalogue in stock. The best seller is Lakeside Country House and Stable, at US$149.99, followed by Hanoverian mare and Tennessee Walker mare.
#1Lakeside Country House and Stableschleich®US$149.99In stock
#2Hanoverian mareschleich®US$4.99In stock
#3Tennessee Walker mareschleich®US$9.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places schleich® in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 90% of the catalogue
- In stock
- 53%
- Upper price quartile
- US$19.99
- Currency
- USD
04 · Ads
schleich® ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
schleich® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
More Play for LessSchleich12 Oct 2026image
7-Piece Farm Animal BundleSchleich11 Oct 2026image
More Play for LessSchleich11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Schleich GmbHverified
Image ad19 Oct 2026Schleich GmbHverified
Text ad19 Oct 2026Schleich GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
schleich® influencers
The creators who tag @schleichusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @schleichusa on Instagram, led by Mollie (20.6k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMollie@modest_mollie · 🇺🇸 US | Decoration garden diy Creator | 20.6k | 0.8% | 2 | Tagged @schleichusa |
06 · Competitors according to Gravity
schleich® competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for schleich® among Toys brands. The closest is ponyclubstore.co.uk, then BreyerHorses.com, Jazwares, Littlest Pet Shop, moosetoys.com, shop.simbatoys.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ponyclubstore.co.ukponyclubstore.co.uk | |||||||
| BreyerHorses.combreyerhorses.com | |||||||
| Jazwaresjazwares.com | |||||||
| Littlest Pet Shoplittlestpetshop.com | |||||||
| moosetoys.commoosetoys.com | |||||||
| shop.simbatoys.deshop.simbatoys.de |
07 · Company
Who is behind schleich®?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
schleich® is an e-commerce brand, founded in 1935 according to LinkedIn, on a domain registered in January 2001. It employs about 392 people.
- Founded
- 1935, per LinkedIn
- Domain registered
- 22 Jan 2001
- Employees
- 392 on LinkedIn
- Own store
- schleich-s.com · Shopify · USD
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about schleich®
What people ask Google about schleich®.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is schleich® legit or a scam?
According to Gravity by Benchr, schleich® is a brand: its website has existed since January 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 392 people on LinkedIn, it has 76,454 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
schleich® reviews: is it worth it?
Customers rate schleich® 2.4 out of 5 on Trustpilot over 693 reviews, 110 of them in the last twelve months: 52% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is schleich®?
Schleich is a toy company that manufactures and sells figurines and play sets for children, featuring various themes including animals, dinosaurs, fantasy creatures, and licensed characters like Harry Potter. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is schleich® expensive?
schleich®'s best seller, Lakeside Country House and Stable, sells US$149.99 on schleich-s.com. 53% of the catalogue is in stock. Gravity does not track prices daily: check schleich-s.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
schleich® promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: schleich® advertises on Facebook and Instagram and on Google, where its offers often run. Check schleich-s.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy schleich®?
schleich® sells on its own website, schleich-s.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns schleich®?
Gravity by Benchr records a company, founded in 1935 according to LinkedIn, on a domain registered in 2001, with 392 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is schleich® growing?
Yes. Gravity by Benchr estimates about 419,600 visits to schleich-s.com in September 2026, up 12% in a month and up 37% over three months. schleich® ranks #28 of 9,046 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does schleich® use?
Gravity by Benchr identifies schleich-s.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records.
How much does schleich® spend on Meta ads?
Gravity by Benchr does not publish a spend figure for schleich® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands?
Among Toys brands in the Gravity by Benchr index, schleich® ranks #28 of 9,046 by estimated traffic. Its closest competitors on the same market are ponyclubstore.co.uk, BreyerHorses.com, Jazwares, Littlest Pet Shop and moosetoys.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with schleich®.