Brand page · Personal Care · France
Les Secrets de Loly: 196k visits a month, 588 active Meta ads, Gravity score 604.
Les Secrets de Loly — Les Secrets de Loly is a French natural hair cosmetic brand that creates shampoos and hair care products formulated with over 96% natural ingredients, specifically designed for all types of textured hair including wavy, curly, frizzy, and coily hair. In September 2026 secretsdeloly.com drew an estimated 196k visits, down 28% on the month before. It ranks #28 of 3,383 Personal Care brands in France.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Les Secrets de Loly is a French natural hair cosmetic brand that creates shampoos and hair care products formulated with over 96% natural ingredients, specifically designed for all types of textured hair including wavy, curly, frizzy, and coily hair.
01 · Traffic
How much traffic Les Secrets de Loly gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Les Secrets de Loly drew an estimated 196k visits in September 2026, down 28% on the month before and down 19% over three months.
- Worldwide#53,265of 4.5m sites · Top 5%
- In France#2,077of 166k sites · Top 5%
- Personal Care, worldwide#2,430of 215,119 brands · Top 5%
- Personal Care, France#28of 3,383 brands · Top 1%
196k
estimated visits in September
1 mo ▼ −28.2%4 mo ▼ −18.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Les Secrets de Loly.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Les Secrets de Loly holds 3.3 out of 5 on Trustpilot over 9 reviews, 5 of them in the last twelve months: 44% of customers give five stars and 44% one star. On Google, Les Secrets de Loly scores 4.5 over 3,273 reviews.
Beauty Supply Store Cosmetics and Perfumes Supplier Cosmetics Store Hair Product Store Cosmetic Products Manufacturer Beauty Product Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Les Secrets de Loly sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Les Secrets de Loly sells on Shopify, 95% of its catalogue in stock. The best seller is Boost Curl - Moisturizing jelly - 250ml, at €19.50, followed by Pink Paradise - Conditioner - 250ml and Kurl Nectar - Leave-in - 250ml.
#1Boost Curl - Moisturizing jelly - 250mlLes Secrets de Loly€19.50In stock
#2Pink Paradise - Conditioner - 250mlLes Secrets de Loly€17.50In stock
#3Kurl Nectar - Leave-in - 250mlLes Secrets de Loly€21.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Les Secrets de Loly in its comparison group.
- Average rating
- 4.49 / 5
- Rated products
- 89% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$54.88
- Currency
- EUR
04 · Ads
What Les Secrets de Loly is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Les Secrets de Loly runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2023 (image, text, video).
Votre cadeau Club Loly : Jusqu'à -20% pour votre anniversaire 🎁Les Secrets de Loly7 Oct 2026image
Faites-vous plaisir : Paiement en 3x sans frais ✨Les Secrets de Loly6 Oct 2026image
Livraison 24h/48h offerte avec le code CURLYGANG ✨Les Secrets de Loly6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Les Secrets de Lolyverified
Text ad20 Oct 2026Les Secrets de Lolyverified
Image ad20 Oct 2026Les Secrets de Lolyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Les Secrets de Loly.
The creators who tag @lessecretsdeloly on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lessecretsdeloly on Instagram, led by 𝑺𝑨𝑺𝑯𝑨 (22.1k followers, 3.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝑺𝑨𝑺𝑯𝑨@sasha.pbd · 🇫🇷 FR | Fashion style luxury Creator | 22.1k | 3.1% | 4 | Tagged @lessecretsdeloly |
06 · Competitors according to Gravity
Who Les Secrets de Loly competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Les Secrets de Loly among Personal Care brands in France. The closest is Ouidad, then CURLSMITH, La Belle Boucle, PATTERN, Fix My Curls, Only Curls.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ouidadouidad.com | |||||||
| CURLSMITHcurlsmith.com | |||||||
| La Belle Bouclelabelleboucle.fr | |||||||
| PATTERNpatternbeauty.com | |||||||
| Fix My Curlsfixmycurls.com | |||||||
| Only Curlsonlycurls.com |
07 · Company
The company behind Les Secrets de Loly.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Les Secrets de Loly is a company based in Paris, France, founded in 2009 according to LinkedIn, on a domain registered in March 2009. It employs about 152 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 2009, per LinkedIn
- Domain registered
- 9 Mar 2009
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 152 on LinkedIn
- Funding stage
- M and a · last deal: secondary market
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- secretsdeloly.com · Shopify · EUR
- Catalogue
- 75 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Les Secrets de Loly
What people ask Google about Les Secrets de Loly.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Les Secrets de Loly legit?
According to Gravity by Benchr, Les Secrets de Loly is a brand based in Paris, France: its website has existed since March 2009, it sells on a Shopify store, it employs 152 people on LinkedIn, it has 400,497 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Les Secrets de Loly sell?
Les Secrets de Loly is a French natural hair cosmetic brand that creates shampoos and hair care products formulated with over 96% natural ingredients, specifically designed for all types of textured hair including wavy, curly, frizzy, and coily hair. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Les Secrets de Loly prices: how much is it?
Les Secrets de Loly's best seller, Boost Curl - Moisturizing jelly - 250ml, sells €19.50 on secretsdeloly.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check secretsdeloly.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Les Secrets de Loly have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Les Secrets de Loly advertises on Facebook and Instagram and on Google, where its offers often run. Check secretsdeloly.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Les Secrets de Loly?
Les Secrets de Loly sells on its own website, secretsdeloly.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Les Secrets de Loly?
Gravity by Benchr records a company based in Paris, France, founded in 2009 according to LinkedIn, on a domain registered in 2009, with 152 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Les Secrets de Loly growing?
Not at the moment. Gravity by Benchr estimates about 196,500 visits to secretsdeloly.com in September 2026, down 28% in a month and down 19% over three months. Les Secrets de Loly ranks #28 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Les Secrets de Loly use?
Gravity by Benchr identifies secretsdeloly.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Les Secrets de Loly's ad budget?
Gravity by Benchr does not publish a spend figure for Les Secrets de Loly on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, Les Secrets de Loly ranks #28 of 3,383 by estimated traffic. Its closest competitors on the same market are Ouidad, CURLSMITH, La Belle Boucle, PATTERN and Fix My Curls. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Les Secrets de Loly.