Brand page · Outdoor Recreation · Spain

SIROKO Top 1% worldwide Top 1% in Spain Top 1% in Outdoor Recreation Top 1% in Outdoor Recreation in Spain
siroko.com·🇪🇸 Spain· Shopify·Since 2003

SIROKO: 755k visits a month, 198 active Meta ads, Gravity score 604.

SIROKO — Siroko is a Spanish company that sells sunglasses, clothing, and sports accessories with a focus on content marketing and making customers feel better in their own skin. In September 2026 siroko.com drew an estimated 755k visits, down 22% on the month before. It ranks #1 of 551 Outdoor Recreation brands in Spain and holds a 3.1 Trustpilot rating over 4,058 reviews.

siroko.com@siroko 98.5kYouTube 2.6kFacebookLinkedIn 13kTrustpilot 3.1Meta Ad Library 198

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
755k
−22% vs. August 2026
Instagram followers
98.5k
208 posts · @siroko
Trustpilot
3.1
4,058 reviews · 401 in 12 months
Meta ads
198
active · on Google since 2021
Products
63%
in stock
Rank in Spain
#1
of 551 in Outdoor Recreation
LinkedIn
13k
followers · 181 employees
Earned media value
€194.7k
per month, Instagram

Gravity score

604/ 1000 · 10 of 10 indicators rated
Brand Power537
Momentum644
Performance630

Percentiles within 21 peers: Outdoor Recreation brands in Spain with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Siroko is a Spanish company that sells sunglasses, clothing, and sports accessories with a focus on content marketing and making customers feel better in their own skin.

01 · Traffic

How much traffic SIROKO gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

SIROKO drew an estimated 755k visits in September 2026, down 22% on the month before and down 11% over three months.

  • Worldwide#17,970of 4.5m sites · Top 1%
  • In Spain#388of 115k sites · Top 1%
  • Outdoor Recreation, worldwide#114of 101,136 brands · Top 1%
  • Outdoor Recreation, Spain#1of 551 brands · Top 1%
Monthly visitssource Sept 2026

755k

estimated visits in September

1 mo ▼ −21.6%4 mo ▼ −10.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about SIROKO.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

SIROKO holds 3.1 out of 5 on Trustpilot over 4,058 reviews, 401 of them in the last twelve months: 61% of customers give five stars and 30% one star. That volume places SIROKO in the top 5% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.1TrustScore · 4,058 reviews · 401 in 12 months
Top 5% review volume
5 ★61%
4 ★4%
3 ★2%
2 ★3%
1 ★30%

Sunglasses Store Outdoor Sports Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What SIROKO sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

SIROKO sells on Shopify, 63% of its catalogue in stock. The best seller is Aspen, at €99.95, followed by S1 White Gavia and S1 Black Kapelmuur.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026

Data not available

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation35%
Clothing Accessories29%
Clothing25%
Personal Care6%
Vehicle Parts & Accessories3%

The dominant category places SIROKO in its comparison group.

Prices and ratingsstore data
Average rating
4.70 / 5
Rated products
8% of the catalogue
In stock
63%
Upper price quartile
US$78.35
Currency
EUR

05 · Influencers

Who talks about SIROKO.

The creators who tag @siroko on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @siroko on Instagram, led by Nacho Gomez Osuna (27.6k followers, 7.3% engagement).

Influencersaccounts tagging @siroko · Instagram
AccountProfileFollowersEngagementTagsRelationship
NNacho Gomez Osuna@ngosuna · INTLFitness sport bodybuilding Creator27.6k7.3%10Tagged @siroko
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who SIROKO competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for SIROKO among Outdoor Recreation brands in Spain. The closest is Endura, then rapha.cc, Le Col, Santini, Pas Normal Studios, Darevie.

CompetitorsOutdoor Recreation · Spain · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Enduraendurasport.com
rapha.ccrapha.cc
Le Collecol.cc
Santinisantinicycling.com
Pas Normal Studiospasnormalstudios.com
Dareviedarevie.cc
Competitors Gravity finds for SIROKO. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare SIROKO with Endura

07 · Company

The company behind SIROKO.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

SIROKO is a company based in Spain, founded in 2016 according to LinkedIn, on a domain registered in June 2003. It employs about 181 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇪🇸 Spain
Founded
2016, per LinkedIn
Domain registered
18 Jun 2003
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
181 on LinkedIn · 201-500
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
siroko.com · Shopify · EUR
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about SIROKO

What people ask Google about SIROKO.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is SIROKO legit or a scam?

According to Gravity by Benchr, SIROKO is a brand based in Spain: its website has existed since June 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 181 people on LinkedIn, it has 98,499 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

SIROKO reviews

Customers rate SIROKO 3.1 out of 5 on Trustpilot over 4,058 reviews, 401 of them in the last twelve months: 61% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is SIROKO known for?

Siroko is a Spanish company that sells sunglasses, clothing, and sports accessories with a focus on content marketing and making customers feel better in their own skin. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification, October 2026.

Is SIROKO expensive?

SIROKO's best seller, Aspen, sells €99.95 on siroko.com. 63% of the catalogue is in stock. Gravity does not track prices daily: check siroko.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a SIROKO discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: SIROKO advertises on Facebook and Instagram and on Google, where its offers often run. Check siroko.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy SIROKO?

SIROKO sells on its own website, siroko.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind SIROKO?

Gravity by Benchr records a company based in Spain, founded in 2016 according to LinkedIn, on a domain registered in 2003, with 181 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is SIROKO growing?

Not at the moment. Gravity by Benchr estimates about 755,500 visits to siroko.com in September 2026, down 22% in a month and down 11% over three months. SIROKO ranks #1 of 551 Outdoor Recreation brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does SIROKO use?

Gravity by Benchr identifies siroko.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does SIROKO spend on Meta ads?

Gravity by Benchr does not publish a spend figure for SIROKO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in Spain?

Among Outdoor Recreation brands in Spain in the Gravity by Benchr index, SIROKO ranks #1 of 551 by estimated traffic. Its closest competitors on the same market are Endura, rapha.cc, Le Col, Santini and Pas Normal Studios. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SIROKO.