Brand page · Chairs · United Kingdom
Swoon: 282k visits a month, 70 active Meta ads.
Swoon — Swoon is a furniture brand that designs statement pieces for the home, established in 2012 with a focus on distinctive design, beautiful craft, and fair prices. In September 2026 swooneditions.com drew an estimated 282k visits, up 10% on the month before. It ranks #7 of 684 Chairs brands in United Kingdom and holds a 4.2 Trustpilot rating over 14,349 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Swoon is a furniture brand that designs statement pieces for the home, established in 2012 with a focus on distinctive design, beautiful craft, and fair prices.
01 · Traffic
How much traffic Swoon gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Swoon drew an estimated 282k visits in September 2026, up 10% on the month before and up 23% over three months.
- Worldwide#42,468of 4.5m sites · Top 1%
- In United Kingdom#2,141of 192k sites · Top 5%
- Chairs, worldwide#61of 13,042 brands · Top 1%
- Chairs, United Kingdom#7of 684 brands · Top 5%
282k
estimated visits in September
1 mo ▲ +9.9%4 mo ▲ +23.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Swoon.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Swoon holds 4.2 out of 5 on Trustpilot over 14,349 reviews, 825 of them in the last twelve months: 68% of customers give five stars and 17% one star. That volume places Swoon in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Furniture Store Living Room Furniture Store Bedroom Furniture Store Children's Furniture Store Sofa Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Swoon sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Swoon's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Swoon in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Swoon is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Swoon runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2024 (image, text, video).
Sofas in time for ChristmasSwoon14 Oct 2026video
Our Pop Up Shop opens 21st October to 1st NovemberSwoon13 Oct 2026image
ad This festive season will be the first with our Evesham Sofa Bed from @swooneditions, and let me tell you, she is READY 🧡 🪵 Needing extrSwoon13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Swoon Editions Ltdverified
Text ad20 Oct 2026Swoon Editions Ltdverified
Text ad20 Oct 2026Swoon Editions Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Swoon.
The creators who tag @swooneditions on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swooneditions on Instagram, led by ꯱ׁׅ֒υׁׅꫀׁׅܻ (18.6k followers, 7.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ꯱꯱ׁׅ֒υׁׅꫀׁׅܻ@oureclecticwonderland · 🇬🇧 GB | Decoration garden diy Creator | 18.6k | 7.3% | 3 | Tagged @swooneditions |
06 · Competitors according to Gravity
Who Swoon competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Swoon among Chairs brands in United Kingdom. The closest is roche-bobois.com, then Soho, sofa.com, sweef.se, poltronafrau.com, boconcept.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| roche-bobois.comroche-bobois.com | |||||||
| Sohosohohome.com | |||||||
| sofa.comsofa.com | |||||||
| sweef.sesweef.se | |||||||
| poltronafrau.compoltronafrau.com | |||||||
| boconcept.comboconcept.com |
07 · Company
The company behind Swoon.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Swoon is a company based in United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in May 2013. It employs about 64 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2012, per LinkedIn
- Domain registered
- 14 May 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 64 on LinkedIn
- Funding stage
- Early stage venture · last deal: series b
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swooneditions.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Swoon
What people ask Google about Swoon.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Swoon a legit company?
According to Gravity by Benchr, Swoon is a brand based in United Kingdom: its website has existed since May 2013, its Trustpilot profile is claimed by the brand, it employs 64 people on LinkedIn, it has 209,440 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Swoon reviews: is it worth it?
Customers rate Swoon 4.2 out of 5 on Trustpilot over 14,349 reviews, 825 of them in the last twelve months: 68% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Swoon sell?
Swoon is a furniture brand that designs statement pieces for the home, established in 2012 with a focus on distinctive design, beautiful craft, and fair prices. Gravity by Benchr classifies it under Chairs. Source: Gravity by Benchr product classification.
Swoon promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Swoon advertises on Facebook and Instagram and on Google, where its offers often run. Check swooneditions.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Swoon?
Gravity by Benchr records a company based in United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in 2013, with 64 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Swoon doing well?
Yes. Gravity by Benchr estimates about 282,400 visits to swooneditions.com in September 2026, up 10% in a month and up 23% over three months. Swoon ranks #7 of 684 Chairs brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Swoon's ad budget?
Gravity by Benchr does not publish a spend figure for Swoon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Chairs brands in United Kingdom?
Among Chairs brands in United Kingdom in the Gravity by Benchr index, Swoon ranks #7 of 684 by estimated traffic. Its closest competitors on the same market are roche-bobois.com, Soho, sofa.com, sweef.se and poltronafrau.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Swoon.