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- Fenty Beauty
Brand page · Personal Care · United States
Fenty Beauty traffic, ads & competitors 1.9m visits a month, 153 active Meta ads, Gravity score 611.
Fenty Beauty — Fenty Beauty is a beauty brand created by Rihanna that offers makeup products including foundation, lip colors, and more, designed to be inclusive for all skin tones and types. In September 2026 fentybeauty.com drew an estimated 1.9m visits, up 7% on the month before. It ranks #27 of 33,626 Personal Care brands in the United States and holds a 2.0 Trustpilot rating over 322 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in the United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fenty Beauty is a beauty brand created by Rihanna that offers makeup products including foundation, lip colors, and more, designed to be inclusive for all skin tones and types.
01 · Traffic
Fenty Beauty website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fenty Beauty drew an estimated 1.9m visits in September 2026, up 7% on the month before and up 22% over three months.
- Worldwide#8,617of 4.5m sites · Top 1%
- In United States#2,878of 1.2m sites · Top 1%
- Personal Care, worldwide#279of 215,119 brands · Top 1%
- Personal Care, United States#27of 33,626 brands · Top 1%
1.9m
estimated visits in September
1 mo ▲ +6.7%4 mo ▲ +21.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Fenty Beauty reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fenty Beauty holds 2.0 out of 5 on Trustpilot over 322 reviews, 28 of them in the last twelve months: 19% of customers give five stars and 68% one star. That volume places Fenty Beauty in the top 20% of the 270,321 Trustpilot pages in the Gravity index. On Google, Fenty Beauty scores 4.3 over 120 reviews.
Cosmetics Store Beauty Supply Store Beauty Product Supplier Cosmetics and Perfumes Supplier Cosmetics Industry
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Fenty Beauty best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fenty Beauty sells on Shopify, 79% of its catalogue in stock. The best seller is Fat Water Niacinamide Pore-Refining Toner Serum with Barbados Cherry, at US$18.00–US$38.00, followed by Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen with Niacinamide + Kalahari Melon and Instant Reset Brightening Overnight Recovery Gel-Cream with Niacinamide + Kalahari Melon Oil.
#1Fat Water Niacinamide Pore-Refining Toner Serum with Barbados CherryFenty BeautyUS$18.00–US$38.00In stock
#2Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen with Niacinamide + Kalahari MelonFenty BeautyUS$45.00In stock
#3Instant Reset Brightening Overnight Recovery Gel-Cream with Niacinamide + Kalahari Melon OilFenty BeautyUS$30.00–US$48.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fenty Beauty in its comparison group.
- Average rating
- 4.46 / 5
- Rated products
- 93% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$40.50
- Currency
- USD
04 · Ads
Fenty Beauty ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fenty Beauty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2023 (image, text, video).
Fenty Beauty表情包粉底全新上市fentybeauty7 Oct 2026video
Most Coveted Holiday Sets 🎁fentybeauty6 Oct 2026image
Most Coveted Holiday Sets 🎁fentybeauty6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kendo Holdings Incverified
Text ad20 Oct 2026Kendo Holdings Incverified
Text ad20 Oct 2026Kendo Holdings Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Fenty Beauty influencers
The creators who tag @fentybeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fentybeauty on Instagram, led by Sumeja Elmazi (23.6k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSumeja Elmazi@_s3beauty · 🇽🇰 XK | Beauty cosmetics skincare Creator | 23.6k | 1.8% | 17 | Tagged @fentybeauty |
06 · Competitors according to Gravity
Fenty Beauty competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fenty Beauty among Personal Care brands in the United States. The closest is Rare Beauty, then FAE BEAUTY, rem beauty, maccosmetics.fr, Huda Beauty, Kylie Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rare Beautyrarebeauty.com | |||||||
| FAE BEAUTYfaebeauty.in | |||||||
| rem beautyrembeauty.com | |||||||
| maccosmetics.frmaccosmetics.fr | |||||||
| Huda Beautyhudabeauty.com | |||||||
| Kylie Cosmeticskyliecosmetics.com |
07 · Company
Who is behind Fenty Beauty?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fenty Beauty is a company based in San Francisco, United States, on a domain registered in June 2014.
- Entity country
- 🇺🇸 United States · San Francisco
- Domain registered
- 25 Jun 2014
- Status
- Operating
- Own store
- fentybeauty.com · Shopify · USD
- Catalogue
- 404 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fenty Beauty
What people ask Google about Fenty Beauty.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fenty Beauty legit?
According to Gravity by Benchr, Fenty Beauty is a brand based in San Francisco, United States: its website has existed since June 2014, it sells on a Shopify store, it has 13,345,430 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fenty Beauty reviews: is it worth it?
Customers rate Fenty Beauty 2.0 out of 5 on Trustpilot over 322 reviews, 28 of them in the last twelve months: 19% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Fenty Beauty scores 4.3 over 120 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Fenty Beauty sell?
Fenty Beauty is a beauty brand created by Rihanna that offers makeup products including foundation, lip colors, and more, designed to be inclusive for all skin tones and types. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 87% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Fenty Beauty prices: how much is it?
Fenty Beauty's best seller, Fat Water Niacinamide Pore-Refining Toner Serum with Barbados Cherry, sells from US$18.00 to US$38.00 on fentybeauty.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check fentybeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Fenty Beauty discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fenty Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check fentybeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fenty Beauty?
Fenty Beauty sells on its own website, fentybeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Fenty Beauty?
Gravity by Benchr records a company based in San Francisco, United States, whose domain was registered in 2014. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fenty Beauty doing well?
Yes. Gravity by Benchr estimates about 1,897,900 visits to fentybeauty.com in September 2026, up 7% in a month and up 22% over three months. Fenty Beauty ranks #27 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fenty Beauty use?
Gravity by Benchr identifies fentybeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Fenty Beauty's ad budget?
Gravity by Benchr does not publish a spend figure for Fenty Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Fenty Beauty ranks #27 of 33,626 by estimated traffic. Its closest competitors on the same market are Rare Beauty, FAE BEAUTY, rem beauty, maccosmetics.fr and Huda Beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fenty Beauty.