Brand page · Personal Care · United States
Glamlite: 178k visits a month, 35 active Meta ads, Gravity score 650.
Glamlite — Glamlite is a cosmetics brand that specializes in lip kits and makeup products, known for being Black Latina owned and LGBTQ+ operated, with a focus on inclusivity and diversity. In September 2026 glamlite.com drew an estimated 178k visits, down 18% on the month before. It ranks #464 of 33,626 Personal Care brands in United States and holds a 3.1 Trustpilot rating over 61 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Glamlite is a cosmetics brand that specializes in lip kits and makeup products, known for being Black Latina owned and LGBTQ+ operated, with a focus on inclusivity and diversity.
01 · Traffic
How much traffic Glamlite gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Glamlite drew an estimated 178k visits in September 2026, down 18% on the month before and up 41% over three months.
- Worldwide#57,764of 4.5m sites · Top 5%
- In United States#19,000of 1.2m sites · Top 5%
- Personal Care, worldwide#2,685of 215,119 brands · Top 5%
- Personal Care, United States#464of 33,626 brands · Top 5%
178k
estimated visits in September
1 mo ▼ −18.2%4 mo ▲ +40.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Glamlite.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Glamlite holds 3.1 out of 5 on Trustpilot over 61 reviews, 12 of them in the last twelve months: 28% of customers give five stars and 67% one star. That volume places Glamlite in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Industry Cosmetics Store Perfume Store Beauty Product Supplier Cosmetics and Perfumes Supplier Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Glamlite sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Glamlite sells on Shopify, 89% of its catalogue in stock. The best seller is Chucky x Glamlite "Crazy In Love" Palette, at US$32.00, followed by Strawberry Shortcake Berry Sweet Lip Kit and Pink Frosting Lip Kit.
#1Chucky x Glamlite "Crazy In Love" PaletteGlamliteUS$32.00In stock
#2Strawberry Shortcake Berry Sweet Lip KitGlamliteUS$22.00In stock
#3Pink Frosting Lip KitGlamliteUS$18.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Glamlite in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 98% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$25.75
- Currency
- USD
04 · Ads
What Glamlite is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Glamlite runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2025 (image, text, video).
Viral Wine Lip Kit 🍷💋Glamlite7 Oct 2026video
15% OFF today using code GLAMLITE15 at checkoutGlamlite7 Oct 2026video
🍓 The pink lip combo you NEED! 💋Glamlite7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Glamliteverified
Text ad20 Oct 2026Glamliteverified
Text ad20 Oct 2026Glamliteverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Glamlite.
The creators who tag @glamlite on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Glamlite competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Glamlite among Personal Care brands in United States. The closest is KALEIDOS, then ColourPop, Stila, Glisten Cosmetics, Morphe, rem beauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KALEIDOSkaleidos.com | |||||||
| ColourPopcolourpop.com | |||||||
| Stilastilacosmetics.com | |||||||
| Glisten Cosmeticsglistencosmetics.com | |||||||
| Morphemorphe.com | |||||||
| rem beautyrembeauty.com |
07 · Company
The company behind Glamlite.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Glamlite is a company based in Santa Clarita, United States, founded in 2017 according to LinkedIn, on a domain registered in August 2015. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Santa Clarita
- Founded
- 2017, per LinkedIn
- Domain registered
- 31 Aug 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- glamlite.com · Shopify · USD
- Catalogue
- 42 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Glamlite
What people ask Google about Glamlite.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Glamlite legit?
According to Gravity by Benchr, Glamlite is a brand based in Santa Clarita, United States: its website has existed since August 2015, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 649,673 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Glamlite?
Customers rate Glamlite 3.1 out of 5 on Trustpilot over 61 reviews, 12 of them in the last twelve months: 28% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Glamlite?
Glamlite is a cosmetics brand that specializes in lip kits and makeup products, known for being Black Latina owned and LGBTQ+ operated, with a focus on inclusivity and diversity. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Glamlite cost?
Glamlite's best seller, Chucky x Glamlite "Crazy In Love" Palette, sells US$32.00 on glamlite.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check glamlite.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Glamlite promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Glamlite advertises on Facebook and Instagram and on Google, where its offers often run. Check glamlite.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Glamlite?
Glamlite sells on its own website, glamlite.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Glamlite?
Gravity by Benchr records a company based in Santa Clarita, United States, founded in 2017 according to LinkedIn, on a domain registered in 2015, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Glamlite doing well?
Yes. Gravity by Benchr estimates about 177,900 visits to glamlite.com in September 2026, down 18% in a month and up 41% over three months. Glamlite ranks #464 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Glamlite use?
Gravity by Benchr identifies glamlite.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Glamlite's ad budget?
Gravity by Benchr does not publish a spend figure for Glamlite on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Glamlite ranks #464 of 33,626 by estimated traffic. Its closest competitors on the same market are KALEIDOS, ColourPop, Stila, Glisten Cosmetics and Morphe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Glamlite.