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The top 1% · United Arab Emirates

Top Emirati e-commerce brands

The 23 brands in the top 1% of the 2,204 e-commerce brand stores based in the United Arab Emirates, ranked by Gravity by Benchr by estimated monthly visits, as of November 2026.

Gravity by Benchr ranks brand stores only: marketplaces and multi-brand retailers are left out, and each brand appears once, under its most visited site. A brand is listed in the country where it is based — its headquarters when known, otherwise its main market. Traffic tiers are orders of magnitude, not audited figures; the full figures are in the Gravity app.

01 · At a glance

Emirati e-commerce in figures.

Huda Beauty, Toyota and Kayali lead the ranking of Emirati e-commerce brands. United Arab Emirates is #34 of the 45 countries ranked by Gravity by Benchr by number of brand stores, with 2,204.

By category, Health & Beauty leads with 11 of the 23 brands (48%), ahead of Vehicles & Parts (5) and Apparel & Accessories (3).

By audience, 23 draw between 100,000 and 1 million estimated visits a month.

02 · Top 1%

Ranked by estimated monthly visits.

  1. #1

    Huda Beauty

    hudabeauty.com

    Huda Beauty is a beauty brand launched by makeup artist Huda Kattan in 2013, creating products, content, and a community focused on celebrating individual…

    100k–1M visitsPersonal Care
  2. #2

    Toyota

    toyota.ae

    Toyota UAE is the official Toyota franchise operator in the United Arab Emirates, offering new and pre-owned Toyota cars, along with after-sales services…

    100k–1M visitsVehicles
  3. #3

    Kayali

    kayali.com

    KAYALI is a fragrance brand founded in 2018 that creates perfumes inspired by Middle Eastern heritage and the ritual of scent layering. The brand offers…

    100k–1M visitsPersonal Care
  4. #4

    Byd Uae

    byduae.ae

    BYD UAE is an electric vehicle company that sells 100% electric and plug-in hybrid cars in the UAE, offering advanced technology and smart mobility solutions.

    100k–1M visitsVehicles
  5. #5

    StudioSuits

    studiosuits.com

    StudioSuits is a brand that sells custom-tailored suits, blazers, shirts and waistcoats made to customer measurements, featuring signature linen and tweed…

    100k–1M visitsClothing
  6. #6

    iSTYLE

    istyle.ae

    iSTYLE UAE is an Authorized Premium Partner for Apple products, operating stores across the UAE and other countries in Europe and MENA, offering genuine Apple…

    100k–1M visitsCommunications
  7. #7

    Squatwolf

    squatwolf.com

    SQUATWOLF is a premium gym wear brand from Dubai that sells workout clothes and activewear for men and women.

    100k–1M visitsApparel & Accessories
  8. #8

    Swiss Arabian

    swissarabian.com

    Swiss Arabian Global is an online perfume store offering luxury Arabian scents and fragrance collections. The brand was founded in 1974 and blends Western and…

    100k–1M visitsPersonal Care
  9. #9

    Geely

    geely.ae

    Geely UAE is the official website for Geely cars in the United Arab Emirates, offering a range of vehicles for purchase and test drives.

    100k–1M visitsVehicles
  10. #10

    Fnp

    fnp.ae

    FNP Arabia is a gifting firm that sells flowers, cakes, and gifts with delivery services across the UAE.

    100k–1M visitsParty & Celebration
  11. #11

    Ebarza

    ebarza.com

    ebarza is a modern furniture and interior design company in UAE that sells contemporary furniture, decorations, and home decor items for residential and…

    100k–1M visitsDecor
  12. #12

    Gulf Orchid Fragrances

    shop-gulforchid.com

    Gulf Orchid Fragrances is a perfume retailer that sells oriental and French perfumes with body mist, hair mist, deodorant, and personal care products.

    100k–1M visitsPersonal Care
  13. #13

    Rasasi Perfumes 1979

    rasasistore.com

    Rasasi Perfumes is a family-owned Middle Eastern fragrance house that specializes in Arabic perfumes, natural oils, agarwood, and incense products.

    100k–1M visitsPersonal Care
  14. #14

    Parfum

    parfum.ae

    Perfume Shop Parfum.AE is an online platform that sells perfumes for men and women, offering fragrances, oils, and candles with the highest quality products.

    100k–1M visitsPersonal Care
  15. #15

    Laverne

    laverne.co

    Laverne Trading LLC is a brand that sells perfumes and beauty products, offering scents and cosmetics for men and women.

    100k–1M visitsPersonal Care
  16. #16

    Khadlaj Perfumes

    khadlaj-perfumes.com

    Khadlaj Perfumes is a UAE-based perfume house that creates and crafts bespoke oriental and occidental fragrances, as well as home ambience fragrances.

    100k–1M visitsPersonal Care
  17. #17

    Assaf

    assaf.ae

    Assaf Trading LLC is a luxury brand inspired by the Najd Desert, offering curated collections that blend heritage craftsmanship with modern elegance…

    100k–1M visitsPersonal Care
  18. #18

    Lexus

    lexus.ae

    Lexus UAE is the official distributor of Lexus luxury vehicles in the United Arab Emirates, offering new and used Lexus cars including hybrid and electric…

    100k–1M visitsVehicles
  19. #19

    Guapi

    guapi.ch

    Guapi is a luxury streetwear brand that sells collections for women and men, specializing in streetwear fashion and delivering the latest trends.

    100k–1M visitsClothing
  20. #20

    Kurtains

    kurtains.ae

    Kurtains is a UAE-based company that specializes in curtains and blinds, offering expert service from booking to installation across Dubai and Abu Dhabi.

    100k–1M visitsDecor
  21. #21

    Bmw Dubai

    bmw-dubai.com

    AGMC is a BMW dealership and servicing specialist operating in Dubai and Sharjah, offering a range of BMW vehicles, services, and accessories.

    100k–1M visitsVehicle Parts & Accessories
  22. #22

    Myperfumes factory

    myperfumes.ae

    Myperfumes factory is an online perfume shop based in Dubai, UAE that sells branded and niche perfumes including Arabic fragrances, French fragrances, and…

    100k–1M visitsPersonal Care
  23. #23

    Get Exclusive Men's and Women's perfumes in UAE. Shop online Perfumes at best prices .We have best perfume offers in UAE.

    100k–1M visitsPersonal Care

Each brand links to its public Gravity page. Favicons are loaded from the brands' own sites.

03 · Questions

About Emirati e-commerce brands.

What are the biggest Emirati e-commerce brands?

By estimated monthly visits, the largest e-commerce brand stores based in the United Arab Emirates are Huda Beauty, Toyota, Kayali, Byd Uae and StudioSuits, according to the Gravity by Benchr ranking of November 2026.

How many e-commerce brands are there in the United Arab Emirates?

Gravity by Benchr ranks 2,204 e-commerce brand stores based in the United Arab Emirates with a measured audience — #34 of the 45 countries it ranks. The top 1% is 23 brands, all listed on this page.

Which product categories lead Emirati e-commerce?

By category, Health & Beauty leads with 11 of the 23 brands (48%), ahead of Vehicles & Parts (5) and Apparel & Accessories (3).

How is this ranking made?

Gravity by Benchr ranks brand stores only — marketplaces and multi-brand retailers are left out — by estimated monthly visits, each brand once, under its most visited site. The country is where the brand is based: its headquarters when known, otherwise its main market. The ranking is refreshed every month.

04 · More rankings

Related rankings.