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- The Kid Collective
Brand page · Toys · United Kingdom
The Kid Collective: 130k visits a month, 36 active Meta ads, Gravity score 629.
The Kid Collective — The Kid Collective Ltd is an online store specializing in wooden toys, games, puzzles and outdoor play equipment for children aged 0-10. In September 2026 thekidcollective.co.uk drew an estimated 130k visits, up 20% on the month before. It ranks #38 of 2,441 Toys brands in United Kingdom and holds a 3.1 Trustpilot rating over 30 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 47 peers: Toys brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Kid Collective Ltd is an online store specializing in wooden toys, games, puzzles and outdoor play equipment for children aged 0-10.
01 · Traffic
How much traffic The Kid Collective gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Kid Collective drew an estimated 130k visits in September 2026, up 20% on the month before and up 93% over three months.
- Worldwide#75,274of 4.5m sites · Top 5%
- In United Kingdom#3,853of 192k sites · Top 5%
- Toys, worldwide#685of 50,509 brands · Top 5%
- Toys, United Kingdom#38of 2,441 brands · Top 5%
130k
estimated visits in September
1 mo ▲ +20.3%4 mo ▲ +92.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Kid Collective.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Kid Collective holds 3.1 out of 5 on Trustpilot over 30 reviews, 11 of them in the last twelve months: 80% of customers give five stars and 17% one star. That volume places The Kid Collective in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Kid Collective sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Kid Collective sells on Shopify, 84% of its catalogue in stock. The best seller is Glo Pals Light Up Cubes, at £9.95, followed by Tiny Harlow Tiny Tummies Tiny Loops Cereal Bowl and Tiny Harlow Tiny Tummies Strawberry Custard Food Jar & Spoon Set.
#1Glo Pals Light Up CubesThe Kid Collective£9.95In stock
#2Tiny Harlow Tiny Tummies Tiny Loops Cereal BowlThe Kid Collective£12.95In stock
#3Tiny Harlow Tiny Tummies Strawberry Custard Food Jar & Spoon SetThe Kid Collective£12.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Kid Collective in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 41% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$39.64
- Currency
- GBP
04 · Ads
What The Kid Collective is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Kid Collective runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Best SellersThe Kid Collective6 Oct 2026video
Little Dutch Dolls House Furniture Expansion SetThe Kid Collective5 Oct 2026image
Little Dutch Drawing Tablet - PinkThe Kid Collective3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The Kid Collective Ltdverified
Text ad21 Oct 2026The Kid Collective Ltdverified
Text ad20 Oct 2026The Kid Collective Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Kid Collective.
The creators who tag @the.kid.collective on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @the.kid.collective on Instagram, led by Leanne (19k followers, 4.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLeanne@ohsomum_ · 🇬🇧 GB | Decoration garden diy Creator | 19k | 4.3% | 9 | Tagged @the.kid.collective |
06 · Competitors according to Gravity
Who The Kid Collective competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Kid Collective among Toys brands in United Kingdom. The closest is Bigjigs Toys, then Melissa & Doug, Bella Luna Toys, kidsdream.co.uk, KidKraft, Honeybee Toys.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bigjigs Toysbigjigstoys.co.uk | |||||||
| Melissa & Dougmelissaanddoug.com | |||||||
| Bella Luna Toysbellalunatoys.com | |||||||
| kidsdream.co.ukkidsdream.co.uk | |||||||
| KidKraftkidkraft.com | |||||||
| Honeybee Toyshoneybeetoys.com.au |
07 · Company
The company behind The Kid Collective.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Kid Collective is a company based in Market Harborough, United Kingdom, founded in 2009 according to LinkedIn, on a domain registered in March 2018. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Market Harborough
- Founded
- 2009, per LinkedIn
- Domain registered
- 6 Mar 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thekidcollective.co.uk · Shopify · GBP
- Catalogue
- 202 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Kid Collective
What people ask Google about The Kid Collective.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Kid Collective legit or a scam?
According to Gravity by Benchr, The Kid Collective is a brand based in Market Harborough, United Kingdom: its website has existed since March 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 37,029 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about The Kid Collective?
Customers rate The Kid Collective 3.1 out of 5 on Trustpilot over 30 reviews, 11 of them in the last twelve months: 80% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Kid Collective sell?
The Kid Collective Ltd is an online store specializing in wooden toys, games, puzzles and outdoor play equipment for children aged 0-10. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Kid Collective prices: how much is it?
The Kid Collective's best seller, Glo Pals Light Up Cubes, sells £9.95 on thekidcollective.co.uk. 84% of the catalogue is in stock. Gravity does not track prices daily: check thekidcollective.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Kid Collective have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Kid Collective advertises on Facebook and Instagram and on Google, where its offers often run. Check thekidcollective.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Kid Collective?
The Kid Collective sells on its own website, thekidcollective.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Kid Collective?
Gravity by Benchr records a company based in Market Harborough, United Kingdom, founded in 2009 according to LinkedIn, on a domain registered in 2018, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Kid Collective doing well?
Yes. Gravity by Benchr estimates about 129,700 visits to thekidcollective.co.uk in September 2026, up 20% in a month and up 93% over three months. The Kid Collective ranks #38 of 2,441 Toys brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Kid Collective use?
Gravity by Benchr identifies thekidcollective.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Kid Collective spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Kid Collective on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United Kingdom?
Among Toys brands in United Kingdom in the Gravity by Benchr index, The Kid Collective ranks #38 of 2,441 by estimated traffic. Its closest competitors on the same market are Bigjigs Toys, Melissa & Doug, Bella Luna Toys, kidsdream.co.uk and KidKraft. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Kid Collective.